Director of Events and Entertainment

Director of Events & Entertainment
The Setai, Miami Beach
Position Summary
The Director of Events & Entertainment is responsible for creating, developing, and executing exceptional experiences that elevate The Setai brand and enhance the overall guest journey. This role oversees the strategic planning, production, and execution of all hotel events, live entertainment programming, signature experiences, and event sales initiatives throughout the property.
The Director of Events & Entertainment will collaborate closely with Food & Beverage, Sales & Marketing, Operations, Concierge, Residential Services, and external partners to curate memorable, revenue-generating experiences while maintaining Forbes Five-Star service standards and The Setai's luxury identity.
This position will also play a key role in proactively generating new business opportunities by promoting The Setai as a premier destination for luxury events, social gatherings, brand partnerships, and residential experiences.
Essential Responsibilities

• Develop and execute a year-round calendar of signature events, live entertainment, wellness experiences, seasonal activations, and exclusive guest experiences.
• Curate and oversee all live entertainment throughout the property, including musicians, DJs, performers, artists, and special productions.
• Lead the execution of hotel-hosted events, partnerships, and brand collaborations that support revenue growth and guest engagement.
• Proactively identify and pursue opportunities to position and sell The Setai as a premier destination for luxury events, celebrations, private gatherings, and exclusive experiences.
• Generate new business opportunities by building relationships with event planners, luxury brands, corporate partners, local organizations, and key stakeholders.
• Respond to all event inquiries and leads in a timely, professional, and service-oriented manner, ensuring prompt follow-up and exceptional client communication throughout the sales process.
• Work closely with the Group Sales department to coordinate, develop, and execute events related to group business and residential owners, ensuring a seamless and elevated experience.
• Partner with Residential Services to create exclusive programming and experiences for residents and residential groups.
• Collaborate with Food & Beverage leadership to create innovative dining and entertainment concepts.
• Build and maintain relationships with artists, performers, agencies, production companies, sponsors, and luxury brand partners.
• Oversee all event logistics, including timelines, production schedules, staffing plans, audiovisual requirements, permits, and operational execution.
• Coordinate cross-functionally with all hotel departments to ensure seamless execution and an exceptional guest experience.
• Manage event and entertainment budgets, contracts, and vendor negotiations while ensuring profitability and cost control.
• Analyze event performance metrics, guest feedback, and financial results to continuously improve programming.
• Stay informed on luxury hospitality, entertainment, wellness, and lifestyle trends to introduce innovative experiences that differentiate The Setai in the Miami market.
• Ensure all programming complies with safety regulations, licensing requirements, and company policies.

Leadership Responsibilities

• Provide leadership, guidance, and support to all team members involved in event and entertainment operations.
• Foster a culture of creativity, innovation, accountability, and exceptional guest service.
• Lead planning meetings, post-event evaluations, and continuous improvement initiatives.
• Maintain Forbes Five-Star standards in every aspect of the guest experience.

Qualifications

• Minimum of 5–7 years of progressive leadership experience in luxury hospitality, entertainment, event sales, lifestyle programming, or event management.
• Previous experience in a Forbes Five-Star, luxury hotel, resort, or high-end lifestyle environment strongly preferred.
• Strong project management, sales, negotiation, budgeting, and organizational skills.
• Exceptional interpersonal and communication abilities.
• Established relationships within the Miami entertainment, hospitality, and luxury brand community preferred.
• Ability to work flexible hours, including evenings, weekends, and holidays, based on business needs.
• Proficiency in Microsoft Office and event management systems. (Triple Seat)