Marketing Coordinator

Description:
Marketing Coordinator Job Requisition

about us

Original ChopShop, a neighborhood eatery serving Just Feel Good Food that's always Chopped-in Shop with whole ingredients.
Since our first Shop opened in 2013, our mission has been to inspire others to just feel good by providing a warm, welcoming
place full of energetic people where guests can Fuel their Well-Being. Our team is eager to craft good-tasting, nutritious
food made for Every/Body. We threaded Original ChopShop together with bits + pieces of our hearts + we believe that food
should not only taste good, but make you feel good, too.


Our Philosophy? Good food makes people happy + if you're happy, we're happy.


what we offer

• Industry leading PTO plan. A benefit you can actually use
• 401k with Company match
• Paid parental leave
• Health, dental, vision coverage eligibility
• Pet insurance
• Mental health benefits
• Cell phone stipend

position overview

The Marketing Coordinator is a motivated, creative self-starter who brings strategic thinking + a hands-on approach
to increase brand visibility, strengthen community engagement + create engaging social media content.

Reporting to the Brand Experience Manager, you'll receive strategic guidance + mentorship while collaborating to plan, capture + execute
on-brand content + partnerships that grow ChopShop's presence in the Dallas market. You'll also work closely with Regional Operators,
Shop managers + the MotherShop marketing team to execute targeted campaigns, build local partnerships + capture social media content - ensuring our brand isn't just seen, it's felt!

what you'll do

• Create + implement local Shop marketing plans in partnership with management; log activity + outcomes in a centralized database (Google Sheets)
• Understand sales-driving tactics + apply them to generate business at the local Shop level
• Maintain + build prospecting lists to track food drops, partnerships + follow-ups
• Plan + execute community outreach initiatives + partnerships
• Identify + coordinate food donations + catered meals for local organizations (schools, nonprofits, churches, hospitals, Chambers of Commerce, etc.)
• Seek out, attend + execute local events aligned with the brand + mission
• Find, plan + execute in-Shop events ("Shop Socials")
• Identify + evaluate sponsorship opportunities + ensure strong execution-getting food in mouth
• Act as a brand champion in the market by confidently communicating the ChopShop brand with guests, partners + Team Members
• Serve as a dining room "host" when appropriate, sharing catering offerings + menus with guests
• Manage + operate the brand's açaí cart at events, pop-ups + community activations, ensuring proper setup, breakdown, product handling + brand presentation
• Safely drive a company vehicle to transport the açaí cart, marketing materials, signage, product + equipment to + from events + Shops
• Maintain organization, cleanliness + inventory of the açaí cart, vehicle, + event materials before + after each activation
• Ensure all field activations comply with food safety, local regulations + brand standards
• Coordinate logistics, timing + on-site execution to deliver a seamless, on-brand guest experience
• Capture on-the-ground social media content at events, activations, Shop visits + partnerships (photo, video, Stories, Reels-style content)
• Collaborate with the Brand Experience Manager to ideate, plan + execute localized social content that supports larger brand campaigns + community initiatives
• Contribute content ideas, captions + local insights to the social calendar
• Recommend local creators, community groups + partners to engage with on social platforms
• Ensure all content reflects brand voice, visual standards + messaging guidelines
• Support New Shop Openings (NSO) as needed
• Assist with local catering execution as needed

who you are

• 2-3 years in a retail or restaurant environment
• Excellent communication, interpersonal + leadership skills
• Strong understanding of local marketing strategies + tactics
• Excellent written + verbal communication skills
• Ability to organize + juggle multiple priorities
• Proficient in Microsoft Office + social media platforms
• Ability to build + maintain relationships with local businesses + organizations
• Carry a natural, genuine service mentality
• Analytical mindset with the ability to interpret data + make data-driven marketing decisions
• Strong attention to detail + organizational skills
• Flexibility to travel to local Shops + attend events as needed
• Passion for the restaurant industry + a strong understanding of customer preferences + trends
• Must have reliable transportation
• Must have evening/weekend availability