CRM Manager

Crm Manager

Pion produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in The Sunday Times Tech Track 100 2020, a list of the fastest-growing private tech companies in Britain, we're always innovating to offer new solutions that satisfy our consumers, drive ROI for our clients and create an empowering workplace for our employees.

Because this part deserves a place at the top of the job ad… Here at Pion, we're working hard to grow an inclusive, diverse and respectful group of people we're proud of. Accountability plays a big role in our company values, and we're totally honest, open and transparent about our ED&I efforts. This is why we've made our commitments and internal statistics visible for everyone to see here. Our ever-evolving culture is defined by our people, and it's all part of #LifeAtPion.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don't think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don't think you fit the criteria.

If you need any adjustments to support you with your application, just drop us an email.

As a result of our incredible success and growth, we are looking for a CRM Manager to join us.

Responsibilities include:

• Own and evolve our core lifecycle journeys — onboarding, activation, engagement, basket abandonment, win-back and re-engagement — from strategy through build and optimisation.
• Plan and execute commercial campaign sends, balancing frequency, relevance and commercial priorities against the health of our lifecycle programmes.
• Plan and execute engagement-focused sends, working with the wider marketing teams on content, calendar and social opportunities.
• Own and prioritise the testing roadmap — subject lines, send times, content and journey logic — turning results into concrete recommendations rather than reports.
• Use performance data (opens, clicks, conversion, retention and incrementality) to diagnose underperformance and propose the fix.
• Brief, QA and direct internal resource to extend execution capacity, and build the internal narrative on what is working to make the case for further investment in CRM.