CIBINQO HCP Marketing Director, Messaging Strategy & Pipeline Planning

ROLE SUMMARY

Pfizers US Dermatology franchise is one of the companys fastest-growing and highest-priority therapeutic areas anchored by two products CIBINQO and LITFULO and a pipeline that includes tilrekimig a potential first-in-class trispecific biologic being studied in multiple indications. CIBINQO (abrocitinib) is an oral JAK1 inhibitor for moderate-to-severe atopic dermatitis (AD) that launched in the US in early 2022. The brand has continued to build share and unlock new patient segments in a fast-evolving increasingly competitive landscape. New potential indications for CIBINQO the launch of tilrekimig and an aggressive growth trajectory makes this is a rare opportunity to shape portfolio strategy at the intersection of an established asset and Pfizers next wave of dermatology innovation.

The CIBINQO Marketing Director Messaging Strategy & Pipeline Planning is a highly visible strategically central role on the CIBINQO leadership team. This colleague will own the brands messaging evolution working closely with the Brand Lead and HCP Lead. CIBINQO has a robust clinical trial program augmented by multiple Real World Evidence studies and the brands messaging must continually evolve to differentiate and stand out.

The colleague will also lead pipeline planning in conjunction with Global Marketing for a potential new CIBINQO indication and for tilrekimig translating early pipeline potential into commercial-ready strategy. This role sits at the nexus of brand strategy competitive intelligence and long-range portfolio thinking and will directly shape how Pfizer Derm is positioned for long-term success in Atopic Dermatitis.

The ideal candidate is a seasoned marketer who thrives on ambiguity is energized by building strategy from the ground up and wants outsized influence over the future direction of a growing franchise. This role will report to the US CIBINQO Lead partnering closely with the CIBINQO HCP Marketing Lead CIBINQO HCP Marketing Director Global Marketing Medical Affairs Market Access and the broader Dermatology franchise leadership team.

ROLE RESPONSIBILITIES

Specific responsibilities of the role include but are not limited to:

• Own and lead CIBINQOs overall messaging evolution setting the vision for how the brands clinical differentiation patient segments and value proposition are communicated across all HCP and patient channels

• Continuously evolve messaging and positioning in response to new clinical data publications competitive shifts and market research ensuring CIBINQOs story remains distinct and defensible against JAK and biologic competitors

• Lead pipeline planning for new indications and future dermatology assets building the commercial strategy and positioning framework well ahead of launch to maximize speed-to-market and share capture

• Translate early clinical and competitive signals into long-range brand and portfolio strategy partnering with Global Medical Affairs and R&D to ensure commercial readiness

• Serve as the senior strategic partner to the US CIBINQO Lead on messaging decisions competitive response and franchise-level messaging architecture

• Partner cross-functionally with the HCP Lead and HCP Marketing Director to ensure messaging strategy translates seamlessly into field execution creative and core materials

• Lead US Marketings voice in pipeline planning and innovation workstreams ensuring commercial strategy is embedded early in indication and asset development

• Monitor the competitive landscape (JAK inhibitors biologics and emerging mechanisms) to anticipate shifts and proactively adjust positioning ahead of the market

BASIC QUALIFICATIONS

• 8 years of marketing and/or consulting experience including significant US pharmaceutical marketing experience

• Bachelors degree (BS/BA) required; MBA preferred

• Demonstrated experience developing and evolving brand messaging and positioning strategy

• Experience with pipeline planning indication expansion or new product launch strategy

• Experience influencing and coordinating cross-functional teams without direct authority

• Strong executive presence with the ability to influence senior leadership and cross-functional stakeholders

• Ability to translate complex clinical and competitive data into clear compelling commercial strategy

• Strong business acumen and comfort operating in ambiguity complexity and a fast-paced high-growth environment

• Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS

• MBA

• Dermatology Immunology & Inflammation (I&I) or Specialty care experience

• Prior launch or pipeline planning experience for an indication expansion or new product

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• US-based role with primarily domestic travel of up to 25%

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment:Hybrid

Other Job Details:

Last day to apply: October 9 2026

The annual base salary for this position ranges from $176600.00 to $294300.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

Sunshine Act

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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Marketing and Market Research

Required Experience:

Director