Outside Sales Representative

Job Description

Job Description

SealMaster Northern California | Bay Area & Northern California

Position Type: Full-Time
Work Location: Northern California — field-based, with regular in-person visits throughout the territory
Work Arrangement: Not a remote position

About SealMaster Northern California

SealMaster Northern California is a trusted provider of pavement maintenance products, equipment, and sports surfacing solutions serving commercial, municipal, contractor, and residential markets throughout Northern California. We help our customers maintain, protect, and improve their asphalt surfaces, parking lots, roadways, tennis courts, pickleball courts, and other recreational facilities.

We are looking for a motivated, personable, and results-driven Outside Sales Representative to grow our customer base, develop lasting business relationships, and expand awareness of our pavement maintenance and sports surfacing products.

This is an opportunity for a sales professional who enjoys being out in the field, meeting new people, identifying business opportunities, and building a territory through consistent outreach and relationship management.

Position Overview

The Outside Sales Representative will be responsible for identifying prospective customers, conducting in-person visits, developing new business, maintaining existing customer relationships, and promoting SealMaster pavement maintenance products and SportMaster sports surfacing solutions.

The ideal candidate is a proactive self-starter who is comfortable initiating conversations, networking with decision-makers, following up consistently, and representing the company at industry events, trade shows, sporting events, and other promotional opportunities.

This role is best suited for someone who enjoys face-to-face sales, takes ownership of their territory, and is motivated by achieving measurable sales results.

Key Responsibilities

Sales & Business Development

• Identify, prospect, and develop new business opportunities throughout Northern California.
• Conduct in-person visits with homeowners' associations (HOAs), property managers, commercial property owners, municipalities, cities, public agencies, paving contractors, asphalt maintenance contractors, general contractors, and other prospective customers.
• Build and maintain strong professional relationships with decision-makers, purchasing contacts, contractors, and industry partners.
• Promote and sell pavement maintenance products, sealcoating materials, crack fillers, pavement repair products, sports coatings, and related solutions.
• Develop an understanding of each customer's needs and recommend appropriate products and services.
• Generate leads, schedule meetings, conduct product presentations, and follow up on quotes and sales opportunities.
• Maintain regular communication with prospects and existing customers to strengthen relationships, encourage repeat business, and identify additional sales opportunities.
• Develop and execute a territory sales plan with clear goals for prospecting, customer visits, pipeline development, and revenue growth.
• Track sales activities, maintain accurate customer records, and provide regular updates on opportunities, forecasts, and results.
• Monitor market activity, competitor offerings, and emerging opportunities within the territory.

Networking, Marketing & Events

• Represent SealMaster Northern California professionally at trade shows, industry conferences, contractor events, and networking functions.
• Participate in sporting events and promotional opportunities involving golf, tennis, pickleball, racing, and other relevant activities.
• Help identify and develop sponsorships, partnerships, and relationships that increase brand awareness and generate qualified leads.
• Support product demonstrations, customer outreach campaigns, and local marketing initiatives.
• Be willing to travel out of state for occasional business events, training, and sales opportunities, totaling up to approximately one month per year, spread across multiple trips.

Customer Relationship Management

• Maintain consistent, professional communication with customers and prospective accounts.
• Follow through on commitments, respond to customer inquiries, and coordinate internally to help ensure a positive customer experience.
• Work collaboratively with management, inside sales, operations, and other team members to support customer needs and close sales.
• Build long-term relationships that encourage customer retention, referrals, and sustainable territory growth.

Qualifications

Required

• Previous sales experience, preferably in outside sales, business development, B2B sales, account management, or a relationship-driven sales environment.
• Strong interpersonal, communication, presentation, and relationship-building skills.
• Demonstrated ability to prospect for new business, initiate conversations, follow up consistently, and develop professional relationships.
• Self-motivated and organized, with the ability to work independently and manage a field-based schedule.
• Comfortable meeting customers in person, making cold calls or introductory visits, networking, and presenting products to prospective buyers.
• Valid driver's license and a driving record that meets company and insurance requirements.
• Willingness and ability to travel throughout Northern California regularly and travel out of state for occasional business trips.
• Willingness to attend trade shows, networking events, sporting events, and other promotional activities, including some events outside standard business hours when scheduled.

Preferred, but Not Required

• College degree in business, marketing, communications, or a related field.
• Experience in outside sales, territory management, construction, building materials, asphalt, pavement maintenance, coatings, property management, municipal sales, or related industries.
• Existing relationships with HOAs, property managers, municipalities, public works departments, paving contractors, or commercial property decision-makers.
• Experience with CRM/ERM systems, sales pipeline management, and sales reporting.
• Experience selling technical products or explaining product applications to customers.

A college degree and direct industry experience are not required. We value strong sales fundamentals, professionalism, initiative, coachability, and the ability to build trust with customers.

What Makes a Successful Candidate? The right person for this role is:

• Personable and approachable: Builds rapport easily and communicates professionally with a wide range of customers.
• A self-starter: Takes initiative, identifies opportunities, and does not wait for leads to come in.
• Relationship-oriented: Understands that long-term business is built through trust, communication, and consistent follow-through.
• Results-driven: Sets goals, manages a pipeline, and takes ownership of sales performance.
• Persistent and resourceful: Handles rejection professionally and continues working toward new opportunities.
• Organized and accountable: Manages appointments, follow-ups, travel, customer records, and sales priorities effectively.
• Adaptable and professional: Comfortable speaking with contractors in the field, property managers in an office, municipal representatives in formal meetings, and prospective customers at public events.

Compensation & Benefits

• Base Salary: $40,000–$70,000 per year, depending on experience, qualifications, and demonstrated sales ability.
• Commission: Competitive commission opportunities based on eligible gross profit generated through sales, with commission rates and payment terms established in a written commission agreement.
• Health insurance and retirement benefits, subject to applicable plan eligibility and terms.
• Opportunities for professional development, product training, and long-term career growth.
• The opportunity to build and grow a territory while representing established pavement maintenance and sports surfacing product lines.

Specific compensation, commission structure, and benefit eligibility details will be discussed during the hiring process.

Work Environment & Travel

This is a full-time, field-based position and is not remote. The representative will regularly travel throughout Northern California to visit customers, develop business, and attend scheduled events. The role also requires occasional out-of-state travel, totaling up to at most one month annually, on a nonconsecutive basis.

Candidates must be comfortable with regular driving, in-person customer engagement, and a schedule that may vary based on customer availability and event requirements.

Equal Employment Opportunity

SealMaster Northern California is committed to providing equal employment opportunities. Employment decisions are made without regard to any characteristic protected by applicable federal, California, or local law. Reasonable accommodations are available for qualified individuals with disabilities, as required by law.

Interested in building relationships, developing new business, and growing with SealMaster Northern California? We encourage qualified candidates with strong sales skills, initiative, and a customer-first mindset to apply.