Senior Product Manager - Activation and Lead Delivery

About Us

Leadfeeder is a lead generation platform for B2B mid-market companies. We give businesses the clarity to focus their efforts where they’ll count most — on the companies that fit their ideal customer profile, show real buying intent, and are actively engaging. No more cold outreach and no more bloated target lists. Just better leads, faster.

Our platform brings together powerful data, real-time intent, and intelligent prioritization to help customers identify, enrich, and activate the right leads at the right time. Built for teams that value speed, precision, and simplicity, Leadfeeder turns complexity into action.

We are a remote-first European company going through a major transformation — unifying our product suite under a single brand with a clear mission: turn B2B websites into lead generation engines. It’s a rare moment to join: the strategy is locked, the ambition is high, and we’re building fast.

Here’s the gap we’re closing: marketers invest heavily to drive traffic to their websites. Our platform identifies which companies are visiting and what they’re interested in. But identification alone isn’t enough. The real value comes when those companies are scored, enriched with the right contacts, and automatically delivered to sales teams in the tools they already use — HubSpot , salesforce , Pipedrive , Slack , and more.

This is the bridge between marketing insight and revenue execution. It’s where leads get prioritized by fit and intent, where buyer groups are identified, where contact details are enriched, and where automated workflows ensure the right leads reach the right people at the right time.

Without this bridge, customers see data but can’t act on it — and that’s the single biggest reason they churn. Getting this right is not just a product problem; it’s the most important retention lever in the entire business.

What you’ll be building

• Lead scoring and prioritization: ICP fitness scores, intent-based scoring, and company tiering that help revenue teams focus where it matters.
• Automated Workflows: Rules-based and AI-driven automation that delivers enriched leads directly into CRM, Slack, email, and other sales tools — no manual effort required.
• Lists: The primary workspace where users build, filter, and manage dynamic lead segments — central to how customers interact with the platform daily.
• Contact enrichment and buyer groups: Surfacing the right decision-makers (emails, phone numbers, roles) so sales teams reach real people, not just company names.
• AI-powered next best actions: Smart recommendations, one-click actions, and automated routing that turn a data platform into an opinionated activation engine.

Key Responsibilities

• Own the activation and lead delivery domain end-to-end: Define the vision, strategy, and roadmap for how Leadfeeder turns identified companies into qualified, actionable leads — covering scoring, enrichment, Workflows, Lists, and AI-driven activation.
• Ship Workflows and Lists to General Availability: Your immediate priority. Drive the final delivery, launch, and post-launch iteration to bring these two core capabilities to all customers. These are central to our packaging and competitive differentiation.
• Close the retention loop: The biggest reason customers leave is that they see website visitor data but can’t easily act on it. You will ensure that every customer can seamlessly prioritize, enrich, and deliver leads to their CRM — making the platform’s value undeniable.
• Define scoring and prioritization models: Own how customers identify their best leads. Build and evolve ICP fitness scoring, intent signals, and company tiering so revenue teams focus on what matters most.
• Expand enrichment and buyer group identification: Deepen our contact enrichment capabilities and surface the right decision-makers at identified companies. Bridge the gap between “we know this company visited” and “here’s who to call.”
• Build AI-powered activation: Move beyond manual configuration toward smart, opinionated recommendations — one-click actions, automated routing, and intelligent templates that make lead activation effortless.
• Own CRM integration strategy: Leadfeeder is the intelligence and activation layer; CRM is where sales teams execute. Ensure seamless, reliable data flow into HubSpot , salesforce , Pipedrive , and MS Dynamics.
• Partner deeply with engineering and design: Work within one-month delivery cycles alongside your Engineering Coordinator and cross-functional team. Write problem briefs and PRDs, define success metrics, and drive execution from discovery through launch.
• Leverage data and AI in everything you do: Use analytics, AI tooling, and rapid experimentation to identify friction, validate hypotheses, and ship faster. We don’t just build AI features — we use AI to build.

Requirements

• Experience: 7+ years in product management, with at least 3 years at Senior PM level or equivalent. Experience in B2B SaaS is required; experience in lead generation, CRM, marketing automation, or sales intelligence platforms is strongly preferred.
• Activation and workflow expertise: You’ve built activation, automation, or workflow products that bridge data insight to user action. You know what it takes to ship features that directly drive retention and expansion — not just usage.
• CRM and integration fluency: Deep understanding of CRM ecosystems ( HubSpot , salesforce , Pipedrive ) and how data flows between marketing and sales tools. You think in systems, not features.
• Data-driven decision making: Strong analytical mindset with experience using product analytics, A/B testing, and SQL to identify opportunities and validate impact. You define success metrics before you write specs.
• Technical depth: Comfortable going deep with engineers, understanding APIs, data pipelines, and enrichment architectures. You can write a clear technical spec and hold your own in architecture discussions.
• AI-native: This is non-negotiable. You use AI tools daily — for prototyping, analysis, writing, and decision-making. You’re not just open to AI; you’re already ahead of most people in using it. Bonus if you’ve shipped AI-powered product experiences (scoring models, recommendations, automated actions).
• Comfortable being uncomfortable: You thrive in ambiguity. You can make strong decisions with 70% of the information, move fast without waiting for permission, and stay effective when the ground shifts under your feet. You’re energized by transformation, not paralyzed by it.
• Ownership mindset: You own problems end-to-end — from discovery through delivery to post-launch measurement. You don’t wait for someone to tell you the next step. You have a strong bias for shipping.
• Location: Based in Europe. This is a fully remote role.

Nice to Have

• Experience with lead scoring, account prioritization, or intent-based products.
• Background in contact enrichment, data quality, or B2B data platforms.
• Experience in PLG (product-led growth) environments or building self-serve activation flows.
• Familiarity with the competitive landscape: Apollo, Cognism, ZoomInfo, 6sense, Clay, or similar platforms.
• Experience working with short-cycle delivery models (monthly or bi-weekly shipping cadences).

Benefits

• Ownership of the most commercially critical product domain at a company going through a transformative moment — brand unification, strategic repositioning, and aggressive product investment.
• Direct collaboration with the CPTO and a passionate R&D team that ships fast, debates openly, and cares deeply about craft.
• A remote-first European culture that values autonomy, impact, and bias for action over process and politics.
• The tools and freedom to build with AI, not just talk about it. We invest in giving our teams the best AI tooling available.
• Competitive compensation and benefits package.
• Real, measurable impact on the metric that matters most: keeping customers and growing their value.

Leadfeeder is committed to transparent compensation practices. All candidates invited to any stage of the interview process will be provided with the salary range and key compensation details for this role before their first conversation with us.