OluKai Retail Assistant Store Manager - Fort Lauderdale, FL

Assistant Store Manager

As the OluKai Retail Assistant Store Manager your kuleana (responsibility) is to support a premium and welcoming store where customers can experience the full OluKai brand in a fun and exciting hands-on environment. We are seeking an experienced ASM who lives the OluKai brand; whose passion is to lead a team to run a modern and efficient retail operation, managed with Aloha. Your role is to partner with the Store Manager to create the store experience as well as manage every aspect of store operations. You are a person of high integrity, community oriented and embraces the ever-changing retail environment.

This is a new location set to open in October 2026. The Assistant Store Manager will play a key role in helping to launch and establish this new store from the ground up.

What You Bring

Performance

• Partnership with the Store Manager to manage the store financial plan including revenue and expenses.
• Assist the SM in planning and executing weekly performance reviews and monthly strategic planning.
• Ability to foster a sales driven and fun culture to drive performance, including monthly incentives, games, etc. to hit targets.
• Out of the box thinking, discovering revenue driving opportunities and partnerships

Operations

• Analytical mindset to identify holes in shop inventory and communicate inventory needs to bring stock to correct inventory levels.
• Inventory Management, restocking product, receiving new product, transferring out product.
• Ability to manage and execute store product flow, overall back of house operations, supply needs, and daily store maintenance.
• Execution in creating seasonal floor sets / visual merchandising directives within the store and maintain visual standards and brand image daily.
• Coaching to train the staff to be product storytellers, addressing customer needs, share your product knowledge with enthusiasm and guide our customers to product selections that meet their needs.
• POS expertise including daily reporting, process sales/returns/exchanges/deliveries, gift cards and managing collection of customer member information.

Talent

• Assistance in managing the store team including recruiting, hiring, training, and career development in collaboration with Corporate Human Resources.
• Motivation to staff to approach the sales floor each day with enthusiasm and Aloha.
• Assistance to the Store Manager to set staff schedule, to include but not limited to time off, coverage swaps, daily breaks and lunches, cover schedule gaps as required.
• Help in managing employee conflict and resolution.
• Help manage the Staff Training process.
• Assistance in performance check ins with staff in accordance with the corporate calendar.

Brand Ambassador

• OluKai employees are true Ambassadors of Aloha who have the opportunity to participate in local events, giveback programs in collaboration with Marketing.

What We Offer

• Employee Discount to all Archipelago brands (OluKai, Roark, Melin)
• Comped yearly product from all Archipelago brands
• Flexible work schedule
• Bonus Program eligibility
• Team building events and paid community service opportunities.
• Medical, Dental, Vision insurance
• Company paid Life Insurance
• 401k and 401k employer matching
• Paid Time Off accrued annually

We are looking for someone with the following skills and qualifications:

• Minimum of 2 years of retail experience, with management experience
• College degree is a plus, but retail experience and results go a long ways.
• Ability and willingness to work weekends, evenings, and holidays as needed.
• Self-motivated leader with strong entrepreneurial skills.
• Manages with Aloha, innate guest centric mindset.
• Shows elevated communication skills and can tailor style to suit the audience.
• Creative and adaptable team player with a winning and positive attitude.
• Willing to take on store manager responsibilities in absence of the store manager.
• Can smile and bring a fun and positive energy to the store 'Ohana and understands the value of and how to create a culture that encourages collaboration, teamwork and service towards staff and guests.