Manager, Communications-Consumer Products

Responsibilities: Manage Consumer Products Communications Strategy & Promotion: Drive all communications and promotions for the NFL’s Consumer Products business, building strategies that elevate NFL products, campaigns and messaging while working with key partners to boost awareness and sales across NFLShop.com and key retailers. Agency Management: Manage the communications agency hired to support the Consumer Products business. As part of the International Communications team, build and deliver strategic communications plans to amplify the NFL’s presence in Canada and more broadly, the league’s global growth ambitions. Work closely with the league’s office in Toronto to support business objectives and deliver global growth themes and narratives across Canadian media. Promote the NFL’s Digital Media Partnerships: Provide communications support for Media Strategy and Business Development by promoting digital media deals, renewals, and content partnerships. Create fresh announcement strategies that drive consumer, fan, and trade press awareness, reinforcing the NFL’s leadership in fan engagement and sports content. Support IT/Tech Communications: Work closely with senior members of the IT team on press moments, including the NFL’s work with AI. General Responsibilities: Work in partnership with communications colleagues in the league’s offices and the 32 teams to amplify broader NFL stories and moments, building functional excellence. Work with league executives and other external stakeholders on a regular basis. Serve as a trusted contact with media to help drive impactful, meaningful placements in high‑profile national and international outlets. Cultivate and strengthen relationships with members of the media and influencers in key U.S. and international markets, and look to develop relationships with emerging news, sport, entertainment, and fashion outlets. Required Qualifications: Bachelor’s degree and 5 years of experience in communications drawing from multiple disciplines including journalism, media relations, and publicity. The ideal candidate has worked for a major brand or agency and has a pulse on cultural trends and what’s shaping them through the lens of fashion, arts, sports, and lifestyle. The ideal candidate is an adept storyteller with experience pitching both traditional and social‑first platforms. Strong written and verbal communication skills, excellent organizational skills, and strong interpersonal skills. Excellent working knowledge of the communications industry, including experience working in high‑pressure situations for high‑profile brands and leaders executing positive and proactive narratives. Successfully demonstrated ability to lead, participate in, and support cross‑departmental activities. Proven success in executing high‑profile communications initiatives, and creativity in using new tactics and tools to communicate internally and externally to proactively generate compelling storytelling in new places and on new platforms to reach new and youth audiences. Previous experience in supporting a wider team with issues and crisis management. Key Attributes / Talent Characteristics: Strategic Leader: The successful candidate will think and act strategically as a valued member of the communications department and other NFL units, proactively developing creative communications strategies that reflect and promote the NFL’s initiatives. Trusted Advisor: The candidate will serve as a credible resource to league executives, NFL clubs, partners, and other external stakeholders. Demonstrable experience working in fast‑paced environments that require adaptability to change and deadline pressures. Dedicated work ethic: initiative, outspoken, and high standards in all responsibilities. Highest moral and ethical standards, always acting in the best long‑term interests of the league. Creative and proactive, capable of being a hands‑on, sleeves‑up team player. Travel: Regular travel to NFL events such as the Super Bowl and Draft. Terms / Expected Hours of Work: Minimum 40 hours per week in the office. Salary / Pay Range: This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. Benefits and Work Environment: The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. No relocation assistance will be provided. At the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. #J-18808-Ljbffr The National Football League