Marketing & Advertising Coordinator

Job Description

Job Description

Job Title: Marketing and Advertising CoordinatorBranch: TNF Colonie (Homebranch) Location: 20 Petra Lane #6, Albany NY 12205Type: Part-time (Non Exempt)Shift: 20-25 hours weekly | Flexible schedulePay rate: $25 - $28 per hour | Opportunity for GrowthAbout the RoleAre you a creative, self-motivated marketer who understands what makes people stop scrolling, engage with a brand, and take action?We are looking for a Marketing & Advertising Coordinator to take ownership of marketing and advertising efforts across our three gym locations in Colonie, Glenmont, and Rotterdam.This is a hands-on role for someone who enjoys creating content, developing campaigns, staying ahead of social media trends, working with teams, attending events, and-most importantly-turning marketing activity into measurable results.You will have the opportunity to help shape our brand voice, grow our local presence, increase engagement, and support membership growth across all three locations.What You'll DoMarketing & Advertising StrategyDevelop, implement, and manage marketing and advertising strategies for all three gym locations.Create short- and long-term marketing plans aligned with company goals.Develop and maintain monthly and annual marketing calendars.Identify opportunities to increase brand awareness, engagement, leads, and membership growth.Research our target customers and determine the most effective ways to reach and communicate with them.Monitor marketing performance and make recommendations based on results.Social Media & ContentOwn day-to-day social media marketing across relevant platforms.Create engaging, timely, and on-brand content, including photos, videos, reels, stories, promotions, and other social media assets.Stay current on social media trends, platform updates, emerging tools, and marketing best practices.Understand what content performs well-and, just as importantly, understand why.Organize and attend gym events, promotions, and activities to capture content and create marketing opportunities.Maintain a consistent brand voice and visual identity across all locations and marketing channels.Promotions & Local MarketingDevelop and coordinate promotional campaigns and initiatives.Work with team members across all three locations to execute campaigns and encourage participation.Coordinate flyers, promotional materials, calendars, and other marketing documents.Help create campaigns that generate excitement and participation within each gym.Build relationships with staff and encourage team members to actively participate in marketing initiatives.Website & TechnologyWork with IT and internal team members to keep website information current and accurate.Assist with maintaining consistent messaging across the website, social media, app, and other marketing channels.Work with teams across all locations to ensure the gym app is current and aligned with marketing and advertising campaigns.Reporting & AccountabilityTrack marketing activities, campaigns, and results.Monitor key performance indicators and identify opportunities for improvement.Prepare and submit a monthly marketing report to the owner outlining activities, results, and recommendations.Use data and results to continuously improve future campaigns.What We're Looking ForWe're looking for someone who is creative, organized, proactive, and comfortable taking ownership.The ideal candidate:Has a strong understanding of social media marketing and current best practices.Can identify what works, what doesn't, and explain why.Is comfortable creating content rather than simply coordinating it.Can work independently, prioritize competing projects, and meet deadlines.Is highly organized and able to manage marketing activities across multiple locations.Is a strong communicator who can get team members excited about participating in campaigns and promotions.Is comfortable taking initiative and bringing new ideas to the table.Has strong attention to detail and takes pride in producing professional, polished work.Is comfortable reviewing performance data and using it to improve marketing efforts.Is adaptable and willing to learn new platforms, tools, and technologies.Has reliable transportation and is able to travel between our Colonie, Glenmont, and Rotterdam locations as needed for content creation, events, and marketing initiatives.What Success Looks LikeIn this position, success means more than simply posting on social media.You'll be successful when our marketing is:Consistent across all three locations.Relevant to our customers and community.Creative enough to stand out.Timely and responsive to current trends and opportunities.Measurable, with clear reporting on what is working.Results-driven, contributing to engagement, leads, promotions, and overall business growth.Why Join Us?This is an opportunity to make a real impact. You'll have meaningful ownership of the day-to-day marketing presence for three local gym locations, while working directly with leadership and teams across the organization.If you are someone who sees an opportunity and thinks, "We could market this better," we want to hear from you.Compensation: $22.00–$25.00 per hour, based on experience and qualifications.Schedule: 20–25 hours per week with flexibility in scheduling.Classification: Part-time, non-exempt.To apply: Please submit your resume and examples of relevant marketing, social media, content creation, or campaign work. A portfolio or links to social media accounts you have managed are strongly encouraged.