Marketing Data Analyst

About Infinitive
Infinitive is a data and AI consultancy that enables its clients to modernize, monetize and operationalize their data to create lasting and substantial value. We possess deep industry and technology expertise to drive and sustain adoption of new capabilities. We match our people and personalities to our clients' culture while bringing the right mix of talent and skills to enable high return on investment.

Infinitive has been named “Best Small Firms to Work For” by Consulting Magazine 8 times, most recently in 2025. Infinitive has also been named a Washington Post “Top Workplace”, Washington Business Journal “Best Places to Work”, and Virginia Business “Best Places to Work.”

Role Overview

We are seeking a Marketing Data Analyst to bridge the gap between our client's marketing strategy and technical execution. In this role, you will be responsible for the data logic, audience segmentation, and code governance that power our lifecycle marketing. You will work closely with cross-functional teams to ensure our email and APEX campaigns are highly targeted, technically sound, and executing flawlessly.

Key Responsibilities

Technical Execution & Campaign Logic

• Build, validate, and maintain logic for email and APEX campaigns to ensure accurate segmentation and personalization.

• Manage technical execution, audience validation, and code governance for all outgoing email and APEX marketing initiatives.

• Translate complex marketing requirements into clean, scalable data filters, queries, or scripts.

Quality Assurance & Collaboration

• Conduct rigorous code reviews with the Business Analyst (BA) team to ensure logic accuracy, data integrity, and alignment with business requirements.

• Troubleshoot data discrepancies, logic errors, or audience overlap issues prior to campaign deployment.

• Serve as the gatekeeper for campaign quality, establishing best practices for version control and data governance.

Qualifications & Skills

Technical Skills

• Strong proficiency in SQL or data manipulation languages used for audience segmentation.

• Experience working with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and managing APEX/advanced campaign structures.

• Familiarity with code governance workflows, QA frameworks, and peer-review processes.

Soft Skills & Core Competencies

• Obsessive attention to detail: You catch the edge cases and logic gaps that others miss.

• Strong collaborative communicator: Ability to bridge technical concepts with business objectives when partnering with BAs and marketing managers.

• Problem-solving mindset: A knack for debugging complex logic chains and optimizing data flows.