Marketing and Communications Data Analyst (Top Secret cleared)

ICF Next is driven by the opportunity to solve complex challenges that matter. Our teams combine expertise in science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploring new ideas, relentless in delivering results, and committed to making a meaningful impact. Job Overview ICF Next is seeking a Marketing Research Manager/Strategist to support a high‑visibility federal client within the national security space, focused on large‑scale recruitment marketing and employer branding initiatives. This fully onsite role requires close, day‑to‑day collaboration with client stakeholders in a secure government environment. Location Onsite – Washington, DC (government facility, Metro accessible). Limited telework may be authorized only as permitted by the client and contract requirements. Responsibilities Conduct market, audience, and competitive research to support recruitment marketing strategies. Analyze marketing and campaign performance data to identify trends and opportunities. Develop insights and recommendations to improve targeting, messaging, and engagement. Support development of audience segmentation and data‑informed marketing approaches. Collaborate onsite with government stakeholders and cross‑functional teams to align research with program objectives. Contribute to reporting, briefings, and presentations for stakeholders. Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, Tableau, Power BI, platform‑native analytics across paid media and social channels) to monitor performance and identify opportunities for improvement. Assist in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, cross‑channel attribution), and performance benchmarks to support KPI reporting and optimization. Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, media platforms) to enable cohesive reporting and full‑funnel performance insights. Identify emerging trends in workforce behavior and digital engagement. Support ongoing optimization efforts through testing and analysis. Basic Qualifications Active Top Secret (TS) clearance required. Ability to work onsite full‑time in Washington, DC. U.S. citizenship required. Bachelor’s degree in marketing, communications, business, economics, or a related field. 3+ years of professional experience in marketing research, analytics, or a related field. Preferred Qualifications Experience supporting federal government or public‑sector programs. Familiarity with recruitment marketing or employer branding. Experience analyzing data to generate actionable insights. Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights. Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement. Professional Skills Strong analytical and problem‑solving skills. Ability to translate data into clear, actionable insights. Excellent written and verbal communication skills. Ability to manage multiple priorities in a fast‑paced environment. Collaborative mindset with the ability to work across teams. Pay Range $67,063.00 – $114,008.00 (full‑time, DC Client Office (DC88)). EEO and Accommodations We are an equal opportunity employer and will consider applicants with arrest and conviction records. Reasonable accommodations are available for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs. All information provided for accommodation requests will be kept confidential. #J-18808-Ljbffr ICF Next