Copywriter

The Copywriter will report to a Marketing Manager and will be responsible for producing engaging, accurate product and company marketing content in the ADI voice online and in print. This position requires a high attention to detail, strong Voice of Customer, and experience with presenting original ideas to leadership that align with business objectives. The copywriter will be a creative, sharp, dedicated, and ambitious individual who wants to make a high impact. JOB DUTIES Interpret business needs and develop messaging concepts that meet them Brainstorm, develop, and conceptualize new innovative ideas to contribute toward departmental initiatives while maintaining corporate branding in all materials Write copy for product launches and campaigns, including product descriptions, product features and benefits, landing pages, web banners, emails, and social posts Write copy for marketing collateral, including brochures, postcards, direct mail pieces, print and digital ads, posters, and other marketing support materials Edit and proofread marketing and company content Learn and understand our company’s products, services, and branding in order to be able to create dynamic marketing pieces Learn and understand our current customers and what it takes to market to them effectively Communicate with stakeholders on project status and milestones Research and comprehend current and developing marketing and communication trends Present marketing strategy and completed work to internal team members Understand the customer journey, brand messaging, marketing best practices, and brand standards YOU MUST HAVE 2+ years of agency or in-house copywriting experience Excellent writing, editing, and proofreading skills Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing. Creativity, adaptability, and the ability to work collaboratively with the creative team and other internal stakeholders Ability to simplify complex products or services into clear, customer focused messaging Proficient in Microsoft Office products A portfolio of previous work demonstrating a range of marketing and campaign writing WE VALUE Prior writing experience in security, audio/visual, fire/safety, data communications or similar technical field Experience using project management software and email marketing platforms Knowledge of basic UI/UX best-practices Familiarity with SEO, content marketing, and marketing automation platforms Experience using Adobe Creative Suite and Workfront #J-18808-Ljbffr