Technical Product Marketing Manager

Technical Product Marketing Manager

SpiderSilk is a cybersecurity company specialising in exposure management and agentic SOC. Our platforms help organisations understand real-world threats, reduce exposure and stay ahead of adversaries.

We are looking for a Technical Product Marketing Manager to own SpiderSilk's platform positioning, brand presence, campaigns, and lead generation across key markets including the UAE, KSA, and USA.

This role sits at the intersection of technical cybersecurity knowledge and commercial marketing execution. You will be responsible for translating SpiderSilk's deep research, exposure management and agentic SOC capabilities into clear, compelling narratives that drive awareness, engagement, and pipeline growth.

Key Responsibilities

Positioning, Messaging & Narrative

• Own SpiderSilk's platform positioning and messaging across Exposure Management and Agentic SOC.
• Develop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance).
• Translate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language.

ICP, Personas & Use-Case Definition

• Define and maintain ICP, personas, priority use cases, and buyer journey in partnership with Sales and Product.
• Create messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement).

Competitive Intelligence & Win Themes

• Own competitive intelligence: landscape tracking, differentiation, and "why we win" narratives.
• Build and maintain competitive assets: battlecards, objection handling, feature comparisons, and talk tracks.
• Establish structured feedback loops with Sales via win/loss insights and field learnings.

Product Launches & Release GTM

• Lead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials.
• Ensure Sales and Solutions teams have updated talk tracks, FAQs, and evaluation guidance tied to each release.

Technical Content & Thought Leadership

• Own the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports.
• Convert internal research and platform insights into market-facing content that builds trust with security buyers.

Sales Enablement & Field Activation

• Build enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing.
• Support field engagements when needed (e.g., key calls, workshops/webinars, executive briefings) to reinforce the narrative and handle technical/competitive objections.
• Tailor messaging and sales plays for UAE, KSA, and USA while maintaining a consistent global story.

Cross-Functional Collaboration

• Partner closely with Product/Technology to stay current on roadmap themes and technical differentiation.
• Align with Sales leadership on target segments, objections, and deal-stage needs.
• Collaborate with marketing teams on distribution/activation of messaging (without owning paid channels or demand-gen operations).

Measurement & Continuous Improvement

• Measure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal-stage conversion improvements.
• Report insights and recommendations to Sales leadership and iterate messaging/enablement based on what the field is seeing.

What You Will Deliver

• Clear, differentiated messaging and positioning for SpiderSilk's platform portfolio.
• Competitive narratives and sales plays that improve conversion in enterprise cycles.
• Launch-ready GTM packages for releases (messaging + assets + enablement).
• High-quality technical content that establishes SpiderSilk as a trusted authority.