Senior Manager - HIV Community Marketing
$169.32k - $219.12kGilead
Gilead Sciences seeks a Senior Manager to lead HIV community marketing strategy and develop field-ready promotional materials for Community Liaison teams. The role involves translating brand strategy into practical content, managing cross-functional initiatives, and ensuring regulatory compliance across the HIV treatment and prevention portfolio.
Responsibilities
- Develop and execute Allied Healthcare Professionals promotional brand strategy aligned with HIV portfolio prioritization
- Build and sustain Plan of Action for Community Liaison field teams across four HIV treatment/prevention products
- Manage partnerships with external agencies, internal stakeholders, and field teams; measure initiative success
- Create personal and non-personal promotional tactics and unbranded disease education materials for congresses and events
- Establish KPIs, track performance metrics, and manage non-personal promotions marketing budget and timelines
Requirements
- Bachelor's degree in Marketing or related field; 8+ years relevant experience or Master's degree with 6+ years
- Demonstrated excellence in project management and managing multiple priorities simultaneously
- Strong understanding of pharmaceutical regulatory requirements and marketing compliance
- Experience leading cross-functional teams and coordinating with external agencies
- Proficiency in complex analytical tools and data-driven decision making
- Budget management and strategic planning capabilities
- Marketing research or pharmaceutical sales background preferred
Compensation: $169,320–$219,120 base
$261.38k - $338.25k
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