PPC Specialist

A bit about us:

Or client is looking to hire a PPC Specialist in the Legal industry. You will be at the forefront of driving client acquisition and brand growth through innovative pay-per-click (PPC) strategies. This role is perfect for a dynamic, analytical, and creative professional who has a deep understanding of PPC and a strong interest in the legal industry, particularly in the area of personal injury. You will be responsible for managing all PPC activities, including strategy development, implementation, performance tracking, and optimization, to generate high-quality leads and maximize ROI.

Why join us?

• 401k match
• PTO
• Positive and rewarding company culture
• growth opportunities

Job Details

Responsibilities

1. Develop, execute, and manage all PPC campaigns across various digital platforms with a focus on Google Ads and other relevant channels.
2. Collaborate closely with the marketing team to align PPC strategies with overall brand strategy and business objectives.
3. Conduct thorough keyword analysis, competitor research, and market trends to optimize content and ad copies.
4. Implement conversion rate optimization (CRO) strategies to turn visitors into leads and customers, enhancing the overall user experience.
5. Monitor and analyze campaign performance using tracking tools to provide actionable insights and recommendations for improvement.
6. Stay up-to-date with the latest PPC trends, best practices, and technologies to enhance campaign effectiveness.
7. Manage the PPC budget effectively, ensuring maximum ROI.
8. Create and present regular performance reports to stakeholders, highlighting successes, challenges, and areas for improvement.

Qualifications

1. A minimum of 5 years of experience in PPC, preferably within the legal industry.
2. Proven track record in managing successful PPC campaigns, particularly in Google Ads.
3. Familiarity with personal injury law and legal marketing is a plus.
4. Strong knowledge of CRO, conversion rate, and performance tracking.
5. Proficiency in using PPC tools and software for campaign creation, management, and analysis.
6. Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
7. Strong understanding of content strategy and its role in PPC.
8. Excellent communication and presentation skills.
9. Ability to work effectively in a fast-paced, deadline-driven environment.
10. Bachelor's degree in Marketing, Business, or a related field is preferred.

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