Marketing Administrator

USC Online is seeking a Marketing Administrator to execute the day‑to‑day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, digital media knowledge, attention to detail and a demonstrated ability to understand market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva is strongly desired, but not required. Additionally, the successful candidate will demonstrate the ability to problem‑solve, think critically, and adapt to a rapidly changing environment. This is a hybrid position; the candidate must be willing to be in the office on a regular basis. USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment, and admissions. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a start‑up environment and dedicated to producing the highest quality work. Job Accountabilities Administer day‑to‑day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans, and strategies. Assist in determining target markets. Assist with marketing reporting. Analyze and evaluate research, current market conditions, and trends to assist in determining the development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for departmental use. Make recommendations based on research and trends. Manage email strategy and write email campaigns geared towards prospective students. Create and manage the social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Create regular social media reports to share with the team. Assist with content creation and content strategy for news pages. Develop promotional material, advertisements, and administer marketing campaigns. Manage posting and updating content on the website. Update branded documents and presentations as needed; maintain branding and graphic identity guidelines. Assist with communications to potential and existing students. Assist the director with special marketing projects and administrative tasks, as needed. Qualifications Bachelor's degree or an equivalent combination of education, training, and experience. Minimum of 3 years of experience. Excellent analytical, written, and communication skills are required. Ability to work in a fast‑paced environment. Ability to lead and manage resources. Ability to make administrative and procedural decisions and judgments. Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite or Canva proficiency preferred. The annual base salary range for this position is $81,868.70 - $91,520.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, and external market and organizational considerations. Minimum Requirements Minimum Education: Bachelor's degree; combined experience/education substitutes for minimum education. Minimum Experience: 3 years; combined education/experience substitutes for minimum experience. Minimum Field of Expertise: Thorough knowledge of marketing and business management, including the principles, practices, concepts, and methodology of marketing. Demonstrated verbal and written communication skills. #J-18808-Ljbffr