Marketing Automation Specialist

Description

About the Job

The Marketing Automation Specialist is a full-time, remote position reporting to the Marketing Director for the College of Adult and Graduate Studies (CAGS)/CCU Online. The Marketing Automation Specialist oversees the content creation, coordination, strategy, maintenance, and delivery of email marketing for the College of Adult and Graduate Studies (CAGS)/CCU Online.

This role uses Admissions software and systems, primarily our Customer Relationship Management (CRM) tool and our email automation tool. Daily responsibilities include data processing, creating content, email marketing, and strategic planning.

About CCU

Colorado Christian University is the premier interdenominational Christian university in Colorado and the Rocky Mountain region, delivering world class education to thousands of students. The fully accredited, nonprofit University is located in Lakewood, Colorado, a suburb of Denver.

Colorado Christian University was founded in 1914 on two principles - grace and truth. CCU's scriptural foundation comes from John 1:17: For the law was given through Moses; grace and truth came through Jesus Christ. (ESV)

CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth.

A leader in higher education, the University has been consistently ranked in the top 2 percent of colleges and universities nationwide for its core curriculum by the American Council of Trustees and Alumni. CCU has had nine consecutive years of enrollment growth and has been named one of the five fastest-growing master's granting universities by The Chronicle of Higher Education.

CCU offers more than 200 degree program options for traditional and adult students through its College of Undergraduate Studies and College of Adult and Graduate Studies. More than 9,000 students attend the University on the main campus, in regional centers throughout Colorado, and online.

Scripture states all Christians are called to serve Christ and to minister to others. Because Christians are individuals with different gifts and callings, we serve Christ in a variety of ministry vocations. CCU invites you to explore how you may use your calling and gifts at the University.[WLB(1]

What is most appealing about working at CCU?

1. Faith-friendly: CCU's culture is unique to higher education. Where else can you pursue academic excellence yet read the Holy Bible, pray with teammates and students at work, and work to impact our culture in support of Christian values?
2. Convictionally Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God's Word.
3. Live out your calling: We are a traditional evangelical university where you can invest your God-given talents and abilities alongside coworkers and teammates, while having a profound influence on students as they deepen their relationship with Jesus Christ.
4. Equip students for kingdom work: You can be a part of helping students discover their callings and preparing them for positions of significant leadership in the church, business, government, education, and other professions, as a key part of our University's Strategic Priorities.

We're looking for candidates who have:

1. Bachelor's degree and at least 2 years of marketing experience.
2. Excellent computer skills and proficiency in Microsoft Office Suite and data management tools.
3. Salesforce CRM: Proven experience managing, customizing, and maintaining Salesforce CRM data including data management, reports, and dashboards.
4. Email Marketing: Hands-on experience with email marketing platforms like Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics.
5. Automation & Workflow Creation: Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences.
6. Openness and ability to research, analyze, and implement best practices for organizational effectiveness.
7. Excellent interpersonal skills and a collaborative team-oriented positive attitude.
8. Effective written and verbal communication skills with exceptional innovation and creativity skills.
9. Some graphic design experience preferred.
10. Ability to think critically and creatively to effectively solve problems and create engaging content.
11. Fundamental knowledge of HTML/CSS.
12. Demonstrated project management and collaboration skills with self-starting and results-driven attitude.
13. Detail oriented mindset with an ability to work effectively on multiple projects and priorities simultaneously, while maintaining a high standard of quality.
14. Proven success managing marketing automation campaigns.
15. Demonstrated ability to work effectively as a team member and as an individual contributor.
16. A professional demeanor and good judgement with a high degree of spiritual maturity to handle confidential information discreetly.

Key Job Duties

Mission Contribution

CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth. In this role, the Marketing Automation Specialist contributes to the mission by encouraging busy adults to invest in their future, their passion, and their calling at CCU. Our mission is communicated through our advertising and it's a key component to the decision-making process. It's what sets us apart. The CCU CAGS Marketing Team strives to communicate the CCU experience that's more than an education. It cultivates the mind without compromising the heart and challenges students in ways that will ultimately help equip them to impact the world with grace and truth.

Email Engagement

1. Create and execute strategic, creative, and personalized email communication workflows for lead nurturing with Account Engagement and Salesforce.
2. Utilize reporting and data sets to optimize targeting, strategy, and efficiency.
3. Update, maintain, and add to catalog of lead nurturing email templates.
4. Forecast engagement strategies based on performance and industry insights.
5. Optimize email templates for mobile and desktop/browser viewing and email platforms.
6. Monitor integration between Salesforce and Account Engagement.
7. Maintain a clean and compliant database.

Design

1. Create creative, compelling, professional, and visually appealing HTML emails and email templates.
2. Monitor and maintain brand integrity across all digital channels.
3. Compose effective professional and conversational emails that comply with the CCU Writing Style Guide and CCU's marketing strategy.

Administration

1. Monitor email campaigns and optimize as needed.
2. Increase funnel activity by creating and sending compelling and effective emails.
3. Support day-to-day lead management operations by monitoring internal requests, troubleshooting routine lead record issues, and completing appropriate record maintenance within the CRM and marketing automation systems.
4. Set and meet quarterly engagement goals.
5. Maintain a data-driven approach to meet and exceed aggressive goals.
6. Troubleshoot technical issues.
7. Streamline workflows and create efficiency.
8. Work collaboratively with other marketing team members.
9. Perform data analysis and reconciliation, producing operational reports from internal and external databases.
10. Perform other duties and responsibilities as assigned to contribute to the growth and success of the University.

Work Environment

While performing the duties of this job, you may be required to walk, stand, sit, reach with hands and arms, balance, stoop, speak with clarity, and have appropriate vision and hearing capabilities. The employee must occasionally lift and/or move up to 25 pounds. You may be required to work occasional irregular hours, including some nights and weekends.

What we offer our employees:

We offer competitive compensation and benefits packages to all employees. Our benefit package includes: a tuition waiver program, excellent healthcare, generous paid time off, matching 403(b) retirement plan, and additional organizational paid benefits and voluntary benefit offerings.

Colorado Christian University's pay philosophy is based on internal and external data for pay equity; along with budgetary considerations for effective stewardship. Salary will be assigned based on relevant experience at a range of $50,000 - $56,000 per year. We reserve the right to pay an equitable rate that we believe is within our salary structure or that may fit a candidate's qualifications or experience for the job. A wage range posted is not a guarantee of a specific wage range for a job offer. CCU reserves the right to make pay decisions based on economic and equity considerations to attract the best possible talent. CCU does not determine pay based on sex or any other protected status.


Application Status

Applications will be accepted until position is filled.

Spiritual Requirements

1. Committed follower of Jesus Christ, who believes there is no salvation apart from faith in his atonement on the cross, by grace alone becoming "born again" thus beginning a personal relationship with Christ, the Son of God.
2. Able to effectively communicate personal faith and apply biblical principles and convictions in the workplace. Must have a strong sense of calling to the ministry of Colorado Christian University.
3. Regularly attend and be engaged in meaningful involvement in a Bible-believing evangelical local church. Knowledgeable about the Word of God and passionate about Christian education.
4. Must be a traditional evangelical Christian whose lifestyle is in consonance with sound Christian principles, is compatible with CCU's Statement of Faith, and is in agreement with the Strategic Priorities promulgated by the University.

Review of applications will continue until the position is filled. Colorado Christian University does not discriminate on the basis of race, color, national origin, ethnicity, ancestry, sex, age, physical or mental disability, military or veteran status. CCU is committed to an environment free from discrimination and harassment and calls on every member of the university community to be vigilant in deterring and reporting all violations. CCU does reserve the right to exercise preference on the basis of religion in all of its employment practices. All employees who work at CCU must demonstrate a spiritual testimony consistent with our evangelical mission and follow our lifestyle expectations.