Marketing Automation Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Automation Specialist based in the United States. As a Marketing Automation Specialist, you will lead the development and execution of targeted email marketing campaigns designed to engage prospective students and support enrollment growth. In this full-time, remote role, you will combine marketing strategy, creative content development, data analysis, and automation technology to deliver personalized communications throughout the prospective student journey. You will manage CRM data, build automated nurturing workflows, and optimize campaign performance using Salesforce and email marketing tools. Working closely with marketing colleagues, you will help maintain consistent brand messaging while improving lead management and operational efficiency. Your insights will inform engagement strategies, strengthen audience relationships, and support measurable marketing outcomes. This opportunity is ideal for a detail-oriented, creative professional who enjoys combining technology, analytics, and compelling storytelling in a mission-driven educational environment. Accountabilities - Email marketing strategy and execution: Develop, coordinate, and implement strategic, creative, and personalized email campaigns and automated nurturing workflows to engage prospective students and increase enrollment funnel activity. - Marketing automation management: Build, maintain, and optimize automated workflows, email drip campaigns, and lead nurturing sequences using Salesforce CRM and marketing automation platforms such as Salesforce Account Engagement or Marketing Cloud. - Campaign performance optimization: Analyze engagement metrics, reporting dashboards, and data sets to improve audience targeting, campaign effectiveness, and marketing efficiency.

Forecast engagement opportunities using performance trends and industry insights. - Email content development: Create compelling, professional, and visually appealing email content and HTML templates tailored to different audiences and stages of the prospective student journey. - Template and brand management: Maintain and expand the library of email templates, ensuring consistent brand identity, appropriate messaging, and alignment with established writing and marketing guidelines. - Responsive email design: Optimize email templates for mobile devices, desktop browsers, and different email platforms to ensure a consistent user experience. - CRM data administration: Maintain accurate, clean, and compliant CRM and marketing automation databases, including lead records, data processing, reconciliation, and ongoing record maintenance. - System integration and troubleshooting: Monitor the integration between Salesforce and marketing automation tools, resolve routine technical issues, and support reliable data synchronization and campaign delivery. - Reporting and analytics: Produce operational reports using internal and external databases, analyze campaign results, and translate findings into actionable recommendations for marketing strategy. - Lead management support: Monitor internal requests, troubleshoot lead record issues, and assist with daily lead management activities to maintain efficient marketing operations. - Goal achievement: Establish and meet quarterly engagement targets while using data-driven decision-making to improve results and support ambitious marketing objectives. - Workflow improvement: Identify opportunities to streamline processes, improve automation, and increase team efficiency. - Cross-functional collaboration: Work closely with marketing colleagues and relevant stakeholders to coordinate campaigns, share insights, and support broader organizational goals.