Marketing Automation Specialist

Marketing Automation Specialist Company and Vision PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of live events. The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit to learn more about our brands. We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe. PlanetArt is looking for a Marketing Automation Specialist. In this role, you will be responsible for data management, segmentation, designing, building, optimizing and analyzing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth. This is a remote, work-from-home position. What You’ll Do Operate our consumer marketing automation platforms—Braze, Listrak Support the migration of triggered email programs between marketing platforms. Adapt HTML/CSS and Liquid script for dynamic content and deeplinks Build, test and launch new trigger campaigns and AB test variations using image-centered designs with HTML/CSS and and Liquid script. Implement and verify for final send/automation parameters. Report on key metrics for every campaign and test variation, including email engagement and downstream business impact (app engagement & purchases) Build email template and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices Ensure all sends are compliant with US, Canada and EU data privacy laws (GDPR, CAN-SPAM, CASL) Perform other duties and special projects assigned as needed What You Should Have Required Skills 1+ year of hands-on Braze email marketing experience 3+ years of experience in BtoC email marketing, lifecycle marketing, CRM, or marketing automation platform such as Braze, Klaviyo, Iterable, Cordial, Hubspot, SFMC, or other enterprise-grade ESPs Strong experience with triggered/lifecycle marketing, including campaigns and multi-step journeys driven by events and event properties Experience implementing dynamic content and links using Liquid scripting for conditional content, event-property personalization, dynamic links, and product-level logic/loops HTML & CSS for Email: Expertise in creating responsive, cross-client compatible emails using HTML and inline CSS, with a focus on table-based layouts and mobile-friendly styling Strong command of segmentation using Boolean logic (nested And/OR statements) Ability to debug HTML code, Liquid script, and segmentation logic Trigger data management: Understands required events for triggered campaigns. Can source, implement (with Dev support) and manage event-based triggers, API triggers, and customer attributes. Experience with creating deeplinks into mobile apps using MMP (mobile attribution) tools such as Appsflyer, Branch or Adjust Comfortable building and applying reusable templates and universal content in Braze Strong email QA/testing skills, including trigger validation, deep link testing, and responsive rendering checks. Understanding of various email clients and testing tools such as Litmus or Email on Acid for cross-client testing and debugging, ensuring consistent and accurate email rendering across all platforms. Email Analytics and AB testing experience using tools native to the ESP as well as Excel and first party tool like Looker, Tableau, Power BI Strongly Preferred Experience driving engagement and revenue for major mobile app or ecommerce brands Experience building a full range of lifecycle campaigns such as welcome series, browse abandonment, cart abandonment, reengagement, winback, and transactional email The Ideal Candidate is: Highly organized and comfortable managing multiple projects at once Process-driven and detail-oriented Comfortable with ambiguity, independent problem-solving before surfacing blockers to manager Curious and eager to explore how to get the most out of an advanced marketing automation platform Able to work independently in a remote environment Comfortable collaborating across teams, including offshore technical partners Focused on execution, quality, and reliable delivery Advanced written and verbal English skills Looks for smarter ways to work without cutting corners or compromising quality Has knowledge of regulatory requirements of email marketing (privacy regulations, CAN-SPAM, GDPR, unsubscribe data management) Comfortable using company-approved AI to enhance efficiency in building and testing emails, managing own work Bonus: Braze or similar marketing platform certification Experience with multi-channel marketing and orchestration, including SMS, Push Notifications, In-App Messages, or Direct Mail Experience with managing marketing programs targeting customer lists of at least 10M users Experience working with offshore developer teams asynchronously using JIRA and Slack Who You Are: A knack for solving problems with smart workflows, not manual work You're highly organized, detail-oriented, and comfortable keeping multiple initiatives on track in a fast-paced environment Experience working closely with marketing, ops, and product teams Comfortable navigating a variety of marketing and sales tools—and quick to pick up new ones when the stack evolves Strong analytics skills—you don't just report metrics, you find stories in the data What You Can Expect Working Conditions Position requires long-term and fully remote work scheduled from (ex. 9:00 AM - 5:00 PM US Pacific Time) Position requires regular, continuous use of computer. Position requires regular sitting and standing. Position requires regular interaction with team members through the following methods: phone, Zoom, Slack, or email. Position requires time and screen tracking via Hubstaff Work From Home Requirements Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor) Reliable high-speed internet access Noise-cancelling headset (if applicable) Private, distraction-free environment (if applicable) Pay Range Pay Rate: ₱715 per hour or approximately ₱123,000 per month Perks Paid Time Off Paid US Holidays #J-18808-Ljbffr PlanetArt