Director of Marketing

Job Description

Job Description

About OLA Vacations

OLA Vacations is a rapidly growing, AI-powered online travel agency focused on delivering exceptional cruise and vacation experiences. As we continue to expand our presence in the travel industry, we are seeking an experienced marketing leader to help build and scale a world-class marketing organization.

This is a unique opportunity to join an entrepreneurial, fast-paced company where you will have a direct impact on corporate strategy, customer acquisition, brand development, and long-term business growth.

Position Summary

OLA Vacations is seeking an accomplished Senior Manager or Director of Marketing to lead the company's global marketing organization and drive customer acquisition, brand awareness, customer retention, and revenue growth across all sales channels.

This leadership role is responsible for developing and executing the company's overall marketing strategy while managing marketing teams located in both the United States and Asia. The successful candidate will oversee all aspects of marketing, including brand management, digital marketing, website strategy, Salesforce CRM, customer lifecycle marketing, search engine optimization (SEO), search engine marketing (SEM), paid media, analytics, marketing automation, and AI-driven marketing initiatives.This position requires extensive hands-on experience, leading enterprise Salesforce CRM strategy and customer database management, as well as significant cruise industry marketing experience. These qualifications are considered essential, and candidates without both will not be considered. The position works closely with Executive Leadership, Technology, AI Development, Sales, Customer Service, Revenue Management, and strategic business partners to support the company's aggressive growth objectives.

Key Responsibilities

Strategic Marketing Leadership

Develop and execute comprehensive marketing strategies that drive revenue growth, customer acquisition, and long-term brand equity.

Lead, mentor, and develop a high-performing team of marketing managers, supervisors, coordinators, designers, and digital marketing specialists located throughout the United States and Asia. Establish departmental goals, key performance indicators (KPIs), budgets, and performance standards while ensuring alignment with corporate objectives.

Present marketing strategies, campaign performance, financial results, and growth initiatives to executive leadership. Build scalable marketing processes capable of supporting rapid business expansion.

Salesforce CRM & Customer Database Leadership

Serve as the executive owner of the company's Salesforce CRM ecosystem and customer database strategy.

Responsibilities include:

• Developing and executing the overall Salesforce CRM roadmap.
• Managing and optimizing the company's customer database.
• Leading customer segmentation and lifecycle marketing initiatives.
• Overseeing lead management, lead scoring, and marketing automation.
• Developing customer journeys using Salesforce Marketing Cloud or comparable platforms.
• Improving customer retention, repeat bookings, and customer lifetime value.
• Ensuring CRM data quality, governance, and integrity.
• Partnering with Technology and AI teams to enhance customer personalization and predictive marketing.
• Creating executive dashboards and marketing performance reporting.
• Expanding and optimizing the CRM database to support long-term revenue growth.

Extensive experience with Salesforce CRM, marketing automation, customer database management, and lifecycle marketing is required.

Cruise Industry Marketing

The ideal candidate possesses a strong understanding of the cruise industry, cruise consumer behavior, supplier relationships, and cruise marketing strategies.

Responsibilities include:

• Developing cruise-focused marketing campaigns.
• Managing cruise line cooperative marketing programs.
• Building supplier marketing relationships.
• Understanding cruise pricing, promotional strategies, fare structures, and booking cycles.
• Maximizing cooperative advertising funds and supplier marketing investments.
• Driving cruise sales while improving supplier profitability.

Experience marketing cruise products for a cruise line, online travel agency, host agency, travel retailer, or major travel organization is required.

Digital Marketing

Provide strategic leadership across all digital marketing initiatives, including:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads
• Microsoft Advertising
• Meta (Facebook & Instagram)
• YouTube
• TikTok
• Programmatic Display Advertising
• Affiliate Marketing
• Retargeting Campaigns
• Email Marketing
• SMS Marketing
• Influencer Marketing
• Content Marketing
• Organic Social Media

Continuously optimize marketing performance to maximize return on advertising spend (ROAS), customer acquisition, and revenue.

Brand Management

Lead the continued development and protection of the OLA Vacations brand by ensuring consistent messaging and visual identity across all customer touchpoints.

Oversee creative strategy, campaign messaging, brand positioning, and marketing communications while maintaining the highest standards of quality and customer experience.

Website & Digital Experience

Provide strategic oversight of the company's digital presence, including:

• Website strategy and optimization
• User experience (UX)
• Conversion rate optimization (CRO)
• Landing page development
• Content management
• Site merchandising
• Website performance optimization
• Digital analytics
• Accessibility compliance
• New feature prioritization

Collaborate with internal Technology and AI teams to continuously improve the customer experience.

Marketing Analytics & Business Intelligence

Develop executive reporting and dashboards measuring key performance metrics, including:

• Marketing Return on Investment (ROI)
• Customer Acquisition Cost (CAC)
• Return on Advertising Spend (ROAS)
• Customer Lifetime Value (CLV)
• Booking Conversion Rates
• Website Conversion Performance
• Organic Traffic Growth
• CRM Database Growth
• Email Marketing Performance
• Campaign Attribution
• Revenue by Marketing Channel

Leverage data and analytics to drive informed strategic decisions and continuous optimization.

AI & Marketing Innovation

Partner with the company's AI organization to implement advanced marketing technologies, including:

• AI-powered personalization
• Intelligent customer segmentation
• Predictive analytics
• Marketing automation
• Dynamic content generation
• Conversational AI
• Recommendation engines
• Predictive lead scoring
• AI-assisted campaign optimization

Identify new opportunities to improve marketing effectiveness, operational efficiency, and customer engagement through emerging technologies.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
• Minimum of 5 years of progressive marketing leadership experience.
• Minimum of 3 years of enterprise Salesforce CRM leadership, including customer database strategy and marketing automation.
• Minimum of 3 years of cruise industry marketing experience.
• Proven experience leading marketing teams across multiple locations or international markets.
• Experience managing annual marketing budgets exceeding $10 million.
• Demonstrated success developing integrated, data-driven marketing strategies.
• Strong financial, analytical, and organizational skills.
• Excellent communication and executive presentation abilities.
• Experience presenting marketing strategies and business performance to executive leadership.

Compensation & Benefits

OLA Vacations offers a highly competitive compensation package designed to attract and retain exceptional talent, including:

• Competitive base salary
• Medical insurance
• Dental insurance
• Vision insurance
• Paid vacation and holidays
• Employee travel industry benefits and discounts
• Professional development and career advancement opportunities
• Opportunity to help build one of the travel industry's fastest-growing technology companies

Why Join OLA Vacations?

This is an exceptional opportunity to help build and lead the marketing organization for one of the travel industry's most innovative and rapidly growing AI-powered online travel companies.

The Senior Manager / Director of Marketing will play a critical leadership role in shaping the company's global brand, driving customer acquisition, maximizing the value of our Salesforce CRM platform, and positioning OLA Vacations as a premier provider of cruise and vacation experiences.

• If you are a strategic marketing leader with deep Salesforce CRM expertise, a proven track record in the cruise industry, and a passion for building high-performing teams, we invite you to apply and become part of our exciting growth journey.

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

\nCompany Description

An exciting new national online travel agency launching out of South Florida, specializing in unforgettable cruise and vacation experiences. We are passionate about delivering exceptional service, building trusted relationships with our clients, and fostering a culture of excellence among our team.

Company Description

An exciting new national online travel agency launching out of South Florida, specializing in unforgettable cruise and vacation experiences. We are passionate about delivering exceptional service, building trusted relationships with our clients, and fostering a culture of excellence among our team.