Lead - Brand

Role Description

This role partners closely with the Global Head of Social to shape and execute Genpact’s social media strategy, creating audience-centric content and experiences that educate and engage users to ultimately shift brand awareness and perception of Genpact as a leader in advanced technology.

The successful candidate requires significant experience in social media planning and execution, with extensive knowledge of both organic and paid strategies. They will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in multi-stakeholder management.

Responsibilities

• Shape and deliver Genpact’s end-to-end social media experience, translating strategic vision into effective execution across platforms.
• Advise, counsel, and collaborate with stakeholders to ensure all content is optimized for channel relevance and impact.
• Develop, bridge, and connect strategy, creative, production, and paid social to execute the end-to-end channel vision for social.
• Partner with various teams to deliver social-first content that drives strategy forward.
• Collaborate with the Head of Social to define and evolve platform strategy across existing and emerging platforms.
• Plan and deliver Genpact’s social content strategy for Brand, Client, and Talent marketing.
• Enable and enact channel governance across social platforms including policies and procedures.
• Support and guide junior members of the social media team in the absence of the Head of Social.
• Be the US social SME 'on the ground' guiding on the macro-environment and impact to social.
• Drive forward Genpact’s shared social strategy, enabling Genpact to harness the potential of employees and their social networks.
• Collaborate with the Head of Social to manage the social media performance scorecard and KPIs.
• Collaborate with wider digital marketing teams to ensure integrated user experience across channels.

Qualifications

• Relevant years of proven expertise in social media across various platforms.
• Strong understanding of B2B marketing and social media.
• Extensive knowledge of social media best practices related to creative content and platform-specific features.
• Experience in briefing and managing content production.
• Experience across both marketing and communications sides of social media.
• Experience managing and leading global social content programs and campaigns.
• Demonstratable analytical skills with the ability to forecast performance.

Preferred Qualifications/Skills

• Experienced in executive comms, including creating personalized social media strategies for senior executives.
• A keen interest in technology and AI.
• A self-starter with confidence and drive to own the end-to-end social experience.

Requirements

• Bachelors in Business Administration, Communication, Marketing, or Sales; Masters in Marketing preferred.
• Certifications: Certified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS).

Skills

• Budgeting
• Business-To-Business (B2B) Sales
• Campaign Management
• Content Management
• Critical Thinking
• Customer Relationship Management (CRM)
• Data Analytics
• Data-Driven Decision Making
• Data Literacy
• Data Science
• Data Tools
• Data Visualization
• Delivery Management
• Executive Presence
• Marketing Analytics
• Microsoft Excel
• Microsoft Power BI
• People Leadership
• Project Management
• Project Portfolio Management (PPM)
• Promotional Marketing
• Reporting
• Research Analysis
• Secondary Research

Benefits

• Lead AI-powered transformation.
• Make an impact on global enterprises.
• Accelerate your career with hands-on experience and mentorship.
• Work with a diverse team of bold thinkers and problem-solvers.
• Thrive in a values-driven culture built on integrity and inclusion.

Company Description

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications.