Digital Marketing Specialist

Responsibilities: Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website. Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Including trafficking of campaigns, audiences, and ad creatives. Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives. Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement. Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, and executing A/B tests on landing pages, email campaigns, and other digital touchpoints. Maintain and utilize the marketing tech stack, including analytics platforms (e.g., Google Analytics), tag management systems, and data visualization tools to ensure accurate tracking and reporting. Monitor and report on key performance indicators (KPIs) across all channels, such as website conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), to guide strategy and budget allocation. Conduct ongoing market and competitor research to stay informed of the latest digital marketing trends, tools, and best practices. Collaborate with internal teams and external partners to ensure cohesive and effective campaign execution. Review performance dashboards (Looker Studio, SalesForce, Power BI) to derive insights and recommend actions that enhance the customer journey and marketing performance. Technical Skills: Proficiency with digital marketing and analytics tools (Google Analytics, Google Tag Manager). Experience with data visualization platforms (Looker Studio, Tableau, or similar). Advanced spreadsheet skills (Excel/Google Sheets), including functions like VLOOKUP/XLOOKUP, pivot tables, and data manipulation. Familiarity with CRM or Marketing Automation Platforms (i.e. Salesforce, Marketo, Hubspot). Experience with Content Management Systems (CMS) like WordPress. Working knowledge of SEO/SEM principles and tools (e.g., SEMrush, Moz). Understanding of digital advertising concepts and attribution models. Qualifications: 2-3 years of experience in a digital marketing role, with exposure to a variety of channels. Demonstrated ability to use analytics to inform marketing decisions. Excellent project management and organizational skills. Strong communication and interpersonal skills for effective collaboration. Adept at working in a fast-paced environment and managing deadlines. A proactive and curious mindset with a passion for continuous learning and optimization. Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. #J-18808-Ljbffr Cesium