Senior Planner, Biddable (New York)

About Mile Marker

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

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About the role

Mile Marker is seeking a Senior Planner, Biddable Media to join our growth-focused media team. This role is for a performance-driven professional who has mastered the technical mechanics of self-serve platforms and is ready to take more ownership of campaign strategy and client results.

You will sit at the intersection of execution and strategy—managing full-funnel biddable campaigns across Search, Social, and emerging Retail Media Networks. You are a bridge between the data and the big picture, ensuring our tactical execution aligns perfectly with our clients' growth ambitions.

Key Responsibilities

Campaign Strategy

• Move beyond execution to help develop omnichannel media strategies. You will contribute to campaign forecasting and budget allocation across Google Ads, Meta, and TikTok.
• Manage the journey from Upper-Funnel awareness to Lower-Funnel conversion, ensuring messaging and bidding strategies are optimized for each stage.
• Identify and propose A/B testing opportunities, from creative iterations to landing page optimizations and new platform betas .

Campaign Implementation

• Lead the setup, launch, and daily management of campaigns across Search (Google/Bing) and Social (Meta/TikTok).
• Begin to support and execute on Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, and Instacart.
• Oversee daily budget pacing and KPI monitoring for multiple accounts, ensuring high standards of execution and precision.

Performance Optimization and Reporting

• Analyze front-end and KPI metrics (CPA, ROAS, CAC) to identify not just what happened, but why it happened.
• Translate complex data into clear, actionable narratives for internal and external stakeholders.
• Assist in setting up tracking and attribution models to ensure accurate measurement of the customer journey.

Qualifications

• 2–3 years of hands-on experience managing biddable media campaigns in an agency or high-growth brand environment.
• Deep proficiency in Google Ads and Meta Ads Manager is required.
• A strong understanding of how to balance Direct-to-Consumer (DTC) performance goals with brand health objectives.
• Experience (or a strong interest) in providing guidance to junior planners or interns to ensure executional excellence.
• You instinctively dig into the data to solve problems and find efficiencies.
• Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUPs). Familiarity with Google Analytics, Looker Studio, or Supermetrics is a plus.
• Strong presentation skills with the ability to remain calm and authoritative in client-facing environments.
• Current Google Ads and Meta Blueprint certifications are highly preferred.
• Experience with Retail media is preferred