Director, Integrated Insights and Strategy - Antivirals Lifecycle

Lead the insights and strategy function for Paxlovid within Global Commercial Analytics Serve as strategic thought partner to US and Global Paxlovid commercial teams Frame and answer priority business questions related to market dynamics, patient/HCP behavior, and investment decisions Design and lead qualitative, quantitative, and mixed-methods primary market research Translate business priorities into decision-led learning agendas Anticipate market evolution, competitive entrants, treatment paradigm shifts, and access dynamics Lead vendor selection and management, including scope, contracting, and quality oversight Connect sales, claims, patient/HCP, media, CRM, research, and secondary analytics into decision-ready narratives Develop integrated research and data analysis plans linked to brand decisions Build and maintain an in-house knowledge base Develop and monitor KPIs for Paxlovid marketing campaigns and commercial execution Recommend campaign improvements and corrective actions Evaluate campaign assets for optimal customer experience Integrate campaign performance insights to inform resource allocation Partner on Long-Range Forecast and Operating Plan development Lead cross-functional dialogue across data science, analytics engineering, market research, and media teams Advance the future direction of brand activities and contribute to IIS capability-building and knowledge-sharing Manage and coach junior team members and/or vendor partners Requirements BA/BS in Marketing, Psychology, Statistics, Mathematics, Economics, Engineering, or related field required 8+ years of experience in market research, consulting, commercial/marketing analytics, or a related field; 7+ years with an advanced degree Experience leading both primary market research and secondary data analytics for a major brand or therapeutic area over $1B Experience with qualitative and quantitative research Ability to frame ambiguous business problems into testable hypotheses and learning plans Experience developing and monitoring marketing/commercial KPIs Ability to translate campaign performance data into optimization recommendations Working proficiency with Tableau, Snowflake for Analytics, Dataiku, Claude, or similar analytics and reporting platforms Strong executive presence and ability to influence without authority Ability to distill complex, multi-source data into clear, persuasive narratives and recommendations Strong cross-functional stakeholder management Candidates must be authorized to be employed in the U.S. by any employer This position requires permanent work authorization in the United States U.S. work visa sponsorship is not available for this role now or in the future Ability to travel based on business needs Core Competencies Demonstrates expertise in leading market research and analytics strategies, with a strong focus on developing and monitoring KPIs for marketing campaigns. Proficient in translating complex data into actionable insights and recommendations to drive brand decisions. Highest-signal resume keywords Market Research Leadership KPI Development and Monitoring Qualitative and Quantitative Research Data Analysis with Tableau Cross-Functional Stakeholder Management ATS Optimization Keywords Hard Skills Market Research Commercial Analytics Data Analysis KPI Development Qualitative Research Quantitative Research Hypothesis Testing Optimization Recommendations Decision-Led Learning Agendas Vendor Management Soft Skills Executive Presence Influencing Without Authority Stakeholder Management Coaching and Mentoring Persuasive Communication Industry Keywords Paxlovid Commercial Strategy Market Dynamics Patient/HCP Behavior Investment Decisions Campaign Performance Resource Allocation Long-Range Forecast Operating Plan Development Knowledge Sharing Tools & Technologies Tableau Snowflake for Analytics Dataiku Claude CRM Systems #J-18808-Ljbffr Jobtailor