Senior Enterprise Operations Change Manager

Overview This role contributes to REI’s success by leading enterprise-wide change management efforts that enable the successful adoption of strategic initiatives and process transformations. As the senior change leader within Enterprise Operations, this role ensures that change is intentionally planned, communicated, and sustained across all levels of the organization—from HQ to the fleet. The Senior Change Management Leader partners closely with business and functional leaders across Merchandising, Supply Chain, Store Operations, IT, HR, and other teams to embed change capability into how REI operates. You will consult and advise enterprise initiative leaders and facilitate stakeholder alignment to minimize disruption, accelerate adoption of new processes and ways of working, and embed continuous improvement. This role is both strategic and hands‑on—balancing organizational insight with structured methodology to ensure people are engaged, prepared, and supported through transformation. Responsibilities and Qualifications Change Strategy Development Demonstrates strategic thinking and retail acumen by creating enterprise-wide change strategies aligned with business goals and operational realities. Tailors change approaches for different functions (e.g., stores, supply chain, merchandising, marketing) to ensure practical adoption and impact. Integrates change planning into enterprise program and portfolio management processes to ensure alignment and prioritization. Stakeholder Engagement & Alignment Demonstrates empathy and influence by identifying and engaging key stakeholders across corporate, retail, and field teams. Builds trusted relationships and coalitions of champions to accelerate adoption and reinforce desired outcomes. Partners with executive sponsors and functional leaders to ensure visible, active sponsorship of change. Communication Planning Uses collaboration and execution excellence to develop clear, targeted communication strategies in partnership with Corporate Communications. Ensures messaging is consistent, transparent, and tailored for each audience—from HQ leaders to store teams. Equips leaders and managers with talking points and toolkits that foster understanding and alignment. Training & Enablement Design and delivers effective training programs that meet teams where they are. Partners with HR, Learning, and cross‑functional partners to embed change knowledge into onboarding and capability development. Ensures enablement materials are relevant, accessible, and aligned with REI’s culture and values. Adoption & Reinforcement Uses execution excellence to define adoption metrics, monitor progress, and track sentiment across audiences. Implements reinforcement mechanisms—recognition, coaching, and performance measures—to sustain behavior change. Provides leaders with actionable insights and data to strengthen engagement and long‑term results. Impact Assessment & Readiness Demonstrates strategic agility by conducting change impact assessments and readiness evaluations to inform planning and sequencing. Evaluates organizational capacity for change and adjusts implementation plans to balance pace with sustainability. Leverages feedback loops and measurement tools to improve adoption effectiveness over time. Culture & Behavior Change Demonstrates empathy, influence, and retail acumen by aligning change initiatives with desired cultural shifts. Promotes mindsets and behaviors that reinforce agility, innovation, inclusion, and customer‑centricity. Partners with senior leaders and HR to integrate change leadership practices into people processes and culture initiatives. Risk & Resistance Management Uses influence and decision‑making to identify sources of resistance early and develop targeted mitigation strategies. Applies active listening, dialogue, and data to understand root causes and address concerns constructively. Coaches leaders to navigate resistance and maintain progress with empathy and transparency. Required Qualifications Bachelor’s degree in Business, Organizational Development, Communications, or related field 10+ years of progressive experience in change management and organizational effectiveness , with at least 5 years leading enterprise‑level change initiatives. Proven success designing and executing change strategies across multiple functions (e.g., retail, supply chain, IT, HR, marketing), ideally within retail or consumer goods industries. Prosci, CCMP, or PMP certification, with strong expertise in change management frameworks (ADKAR, Kotter, Bridges) and a proven ability to adapt methodologies to align with organizational context. Demonstrated ability to translate strategy into practical action plans while maintaining agility in execution. Excellent analytical and communication skills, with the ability to synthesize feedback and data into actionable insights . Committed to REI’s mission and values, modeling stewardship, integrity, and inclusion in every interaction. Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here ( for a detailed overview of benefits plans by employee profile. Pay Range $125,300.00 - $212,900.00 per year #J-18808-Ljbffr REI