Social Media Intern

Internship Goal

Develop practical sports marketing and social media management skills through hands-on experience supporting Carolina Ascent FC, the USL W League, and mascot brand channels while contributing to content creation and analytics.

Learning Objectives

By the end of the internship, the intern will be able to:

• Create engaging social media content that aligns with brand guidelines.
• Plan and manage content calendars and marketing campaigns.
• Analyze social media performance metrics and provide actionable insights.
• Demonstrate professionalism, teamwork, and confidentiality within a sports organization.

Learning Areas & Activities

1. Social Media Content Creation

Learning Objective

Develop skills in creating engaging content tailored to multiple audiences and platforms.

Activities

Assist in drafting captions and copy for social media posts. Create content for:

• Carolina Ascent FC
• USL W League
• Sassy Mascot channels

Learn club branding and social media voice. Support photo and video selection for posts. Create stories, reels, and short-form content.

Expected Outcomes

Produce platform-appropriate content. Apply brand standards consistently.

Success Measures

Complete a minimum of 3-5 content pieces per week. Demonstrate improvement in content quality and creativity.

2. Content Planning & Campaign Development

Learning Objective

Learn strategic content planning and campaign development.

Activities

Participate in brainstorming sessions. Assist with maintaining content calendars. Research seasonal and trending content opportunities. Support special campaigns and promotions.

Expected Outcomes

Understand campaign planning processes. Contribute creative ideas aligned with organizational goals.

Success Measures

Submit campaign ideas regularly. Assist in building monthly content calendars.

3. Social Media Analytics & Reporting

Learning Objective

Develop analytical skills to evaluate social media performance.

Activities

Track weekly metrics including:

• Reach
• Impressions
• Engagement
• Video views
• Follower growth

Identify high-performing content. Prepare weekly summary reports. Recommend improvements based on performance data.

Expected Outcomes

Understand social media KPIs. Make data-driven recommendations.

Success Measures

Produce accurate weekly reports. Present insights during team meetings.

4. Professional Development

Learning Objective

Build workplace professionalism and communication skills.

Activities

Attend staff meetings when appropriate. Participate in feedback sessions. Practice professional communication. Follow confidentiality and club policies.

Expected Outcomes

Demonstrate accountability and professionalism. Develop confidence in a professional sports environment.

Success Measures

Consistently meet deadlines. Maintain confidentiality standards. Demonstrate strong teamwork and communication skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.