Marketing Director

We're looking for a creative, data-oriented Marketing Director to help strengthen and scale Trooh's existing brand presence - not reinvent it. Reporting to the President, you'll bring our brand to life and ensure consistency across all brand touchpoints - leading execution, and ensuring a bold, consistent market presence. You're equal parts thinker and doer: someone who loves digging into research and trends, can take direction and run with it, and knows how to inspire a small team to produce standout work. If you thrive in fast-moving environments and want real impact at a growing company, we'd love to connect. ACCOUNTABILITIES AND RESPONSIBILITIES Brand Leadership & Internal Alignment Lead cross-functional alignment to ensure consistent, high-quality application of Trooh's brand, positioning, and value proposition across all teams. Serve as the internal authority on brand usage, messaging, and tone, and ensuring all externally-facing materials align with brand guidelines and sales strategy. Oversee marketing materials, sales tools, and communications that support outreach, pitching, and partnerships. Equip Sales and Campus Partnerships teams with clear, effective, on-brand collateral and own quality control for all deliverables leaving the organization. Research & Measurement Review audience research, campaign measurement, and media performance results to identify insights that strengthen messaging and improve positioning. Oversee relationships with research and measurement partners, working closely with senior leadership to ensure insights support Trooh's strategy. Campus Screen Filler Content Oversee the strategy, standards, and workflow for filler content displayed across Trooh's campus screen network. Manage a mix of internally created content and curated third-party content, including securing and maintaining content partnerships. Social & Industry Presence Oversee Trooh's brand presence across social platforms and industry events, conferences, and sponsorships ensuring a consistent and professional brand presence. WHAT YOU OFFER Bachelor's degree with 7+ years of experience in an integrated marketing role at a media brand or publisher, including people-management experience. Proven ability to lead cross-functional alignment, influence stakeholders, and exercise strong judgment in brand stewardship, messaging, and tone. Hands-on experience developing marketing materials, sales tools, social content, and outward-facing communications, supported by strong copywriting and editing skills. Experience partnering with sales teams to craft strong pitches, using creativity, research, and measurement insights, is strongly preferred. Strong ability to translate research and data into clear, actionable insights. Working knowledge of digital marketing, social media platforms, and content creation tools, including Adobe Creative Suite, basic video editing, and Microsoft Office. Comfortable using AI-enabled tools to support content creation, creative iteration, and workflow efficiency. Familiarity with the U.S. college or university environment, or the ability and interest to learn it quickly. Professional, outgoing, enthusiastic and a real team player that is ready to champion the Trooh brand What a career at Trooh can offer you? Competitive compensation packages Full benefits, including a 401K and tax savings through an FSA Generous paid time off as well as a December holiday closure 4.5 Day Work Week - with Friday afternoons off Milestone Recognition Program Ongoing learning and development opportunities Vibrant team-work environment Pay Transparency Expected salary is $85000-115000; commensurate with experience. We appreciate the interest of all candidates; however, only candidates selected for an interview will be contacted. Trooh is a leading American media company, reaching millions of Gen Z consumers on their daily journey throughout their college years. We have transformed the landscape with the integration of data, insights and digital into large scale, sought-after locations. As leaders in audience targeting to 18-24's, we have built scale and impact through our campus environments in over 1000+ colleges and universities nationwide. Trooh's extensive addressable media, spread across thousands of high dwell time locations, ensure high impact solutions to engage Gen Z consumers at the right time. Trooh is an equal opportunity employer. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs. #J-18808-Ljbffr