Marketing Manager

Company Description

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn , Instagram and YouTube .

Job Description

Reporting to the Director of Marketing, the Marketing Manager is a key member of the Institutional Marketing team, responsible for driving enrollment growth across Chamberlain University's campus and online programs. This role develops and executes integrated, multi-channel marketing strategies that attract, engage, and convert prospective students throughout the enrollment journey. 

The Marketing Manager leads both short- and long-term marketing initiatives, partnering across enrollment, campus operations, national accounts, and legal/compliance to deliver impactful campaigns, strengthen brand awareness, and support institutional objectives. Responsibilities include marketing planning, campaign execution, brand and naming stewardship, regulatory-aware content review, targeted communications, vendor and agency management, and ensuring a consistent, compliant, and compelling market presence across all channels. 

• Own the end-to-end marketing strategy and execution for assigned campuses and online programs, supporting enrollment growth, and brand presence across markets. 
• Translate campus and online program goals, enrollment targets, and market dynamics into integrated marketing plans across channels and lifecycle stages. 
• Define market-specific strategies based on demand, competition, local insights, and program mix, including how competitive programs name and disclose comparable offerings. 
• Develop and brief campaigns, content, and creative assets aligned to campus priorities and audience needs. 
• Establish KPIs, lead and enrollment targets, and performance benchmarks in partnership with enrollment and campus operations, and serve as the named marketing point of contact in the monthly stakeholder alignment cadence. 
• Monitor, analyze, and continuously optimize campaigns and channel performance across paid and owned media. 
• Partner on paid media strategy and budget allocation across channels (paid search, paid social, programmatic display), in collaboration with media/agency partners to manage spend efficiency, pacing, and ROI against enrollment goals. 
• Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints 
• Performs other duties as assigned. 
• Complies with all policies and standards. 

Qualifications

• Bachelor's Degree in marketing, business, communications, or related field required and Master's Degree preferred.
• 5-7years marketing experience required.
• Experience managing multi-channel campaigns (digital, CRM, field/local marketing, and content). 
• Strong understanding of performance marketing fundamentals, including lead generation and funnel optimization. 
• Excellent communication skills with the ability to present updates, insights, and recommendations clearly to cross-functional stakeholders and leadership. 
• Demonstrated ability to analyze performance data and translate insights into actionable recommendations. 
• Proven experience working cross-functionally and managing multiple stakeholders across teams. 
• Experience in higher education strongly preferred. 
• Ability to travel approximately 15%.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $127,957.05. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Covista offers a robust suite of benefits including:

 

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  For more information related to our benefits please visit:
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

 

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation