Sales Manager

Job Description:

KIRCHHOFF Family Wines
Sales Manager
Clarksburg, CA | On-Site

Kirchhoff Family Wines is a family-owned winery in Clarksburg, California, focused on producing high-quality wines and creating memorable, personal experiences for our guests. We are seeking an energetic, personable, and motivated Sales Manager to help grow our customer base and direct-to-consumer business.
This is a hands-on sales and customer-development position for someone who enjoys building relationships, developing creative sales opportunities, analyzing results, and taking ownership of revenue growth. The ideal candidate is organized, proactive, comfortable working independently, and genuinely passionate about wine, hospitality, sales, and creating lasting customer relationships.

The Sales Manager will work closely with ownership and the Tasting Room Manager to grow revenue and customer engagement across our direct-to-consumer channels.
The primary focus of this position will be tasting room sales, wine club growth and retention, website/e-commerce sales, customer relationship management, and events.
The Sales Manager will oversee DTC sales performance and work with ownership to establish goals, measure results, identify opportunities, and improve the customer experience and sales process. The Sales Manager will provide sales leadership, strategy, training, and support to the Tasting Room Manager and tasting room team.

Key Responsibilities
• Drive tasting room and overall DTC sales through customer engagement and relationship building.
• Improve sales performance, customer conversion, and average transaction value.
• Train and coach tasting room staff on sales techniques, customer engagement, and wine club conversion.
• Identify new sales opportunities and strategies to increase repeat business and customer retention.
• Manage wine club memberships, processing, communications, and customer requests.
• Manage online wine sales, product listings, promotions, and customer communications.
• Navigate and troubleshoot website, e-commerce, POS, CRM, and other online platforms.
• Maintain consistent and professional communication with customers and members.
• Help develop, promote, and execute winery, private, and wine club events.
• Coordinate with the Tasting Room Manager on staffing and event execution.
• Prepare and submit sales and performance reports. Establish and track sales goals and performance.
• Recommend new promotions, programs, and sales initiatives based on customer feedback and sales data.
• Foster a positive, team-oriented environment focused on hospitality and sales.
• Support the tasting room team during busy periods and special events as needed.

Qualifications & Skills
• 3–5 years of sales, hospitality, wine, or customer-facing experience preferred.
• Previous supervisory, management, or sales leadership experience preferred.
• Strong sales, organizational, and relationship-building abilities.
• Proactive, self-motivated, and solution-oriented.
• Previous winery, tasting room, hospitality, or wine industry experience a plus.
• Experience with e-commerce sales, email or digital marketing.
• Familiarity with CRM and POS systems.
• Proficiency with Microsoft Excel and/or Google Sheets.
• Experience coordinating events.
• Wine education or industry certifications are a plus.
Requirements
• Must be 21 years of age or older.
• Wednesday–Saturday availability, with occasional Sundays, evenings, or other event days possible.
• Approximately 32 hours per week starting (ability to grow into full time)
• Ability to lift and carry up to 25 pounds.
• Ability to stand and walk for extended periods.
• Reliable transportation to the winery in Clarksburg.?
Compensation & Performance Incentives
• $24–$30 per hour, depending on experience and qualifications.
• In addition, this position is eligible for quarterly bonuses based on established sales goals in four key areas:
• Tasting Room Sales
• Wine Club Growth & Sales
• Web & E-Commerce Sales
• Events & Event Sales
Quarterly goals will be established in advance, with bonus opportunities based on achieving or exceeding established targets. The bonus structure is designed to reward initiative, strong customer relationships, and measurable contributions to the growth of Kirchhoff Family Wines.

We're looking for someone who wants to take ownership of growing our direct-to-consumer business—not simply someone who wants to work a shift.

The right person will be a self-starter who sees opportunities and acts on them. You should be comfortable talking with customers, developing relationships, analyzing sales, creating promotions, working with the tasting room team, managing a wine club, updating a website, and coordinating events.

You don't need to be an expert in every area on day one. What matters most is that you are organized, curious, sales-minded, technologically capable, and willing to take initiative.

Most importantly, we're looking for someone who understands that great hospitality drives sales. Every guest is an opportunity to build a relationship, create a loyal customer, and introduce someone to the Kirchhoff Family Wines brand.

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