Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Vice President, Product Marketing

$263.5k - $310k

LADDERS

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space. This role will shape how the organization positions its platform in a competitive market, with a strong emphasis on messaging, category strategy, and market differentiation. You will partner closely with Product, Engineering, Sales, Customer Success, and Demand Generation to translate technical innovation into compelling customer narratives and pipeline impact. The position also calls for building and scaling a high-performing product marketing function that can support major launches and sharpen the company’s go-to-market execution.

Location: San Francisco, CA

Compensation: $263,500 - $310,000 annually

Responsibilities
  • Own the platform narrative, defining positioning and messaging across products
  • Lead end-to-end product launches in collaboration with Product and Engineering teams
  • Build and scale a product marketing team focused on brand and product strategy
  • Understand buyer personas and translate insights into strategic initiatives
  • Drive competitive strategy and win/loss analysis for field teams
  • Equip Sales and Customer Success with effective messaging and training
  • Collaborate with Demand Generation and other teams to convert stories into pipeline
Qualifications
  • 12+ years of B2B product marketing experience, with 5+ years in leadership roles
  • Proven track record in defining positioning and category strategy for enterprise software
  • Familiarity with cloud data platforms and AI workloads
  • Experience leading major product launches across multiple departments
  • Ability to build and retain high-performing teams
  • Strong executive presence and storytelling skills
  • Data-driven approach to strategy and decision-making
Benefits
  • Remote or hybrid work options in NYC or the San Francisco Bay Area
  • Opportunity to shape the narrative for a cutting-edge AI platform
  • Access to advanced AI tools to enhance team productivity
  • Comprehensive benefits package
  • Equity component as part of compensation

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.

#J-18808-Ljbffr
Vacancy posted 5 days ago
Similar jobs that could be interesting for youBased on the Vice President, Product Marketing in San Francisco, CA vacancy
  • $250k - $300k

     ...visit Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping...  ...Gong is the place to do the best work of your career.As Vice President of Product Marketing, you’ll lead the global Product Marketing function and shape... 
    Suggested
    Remote work
    Work from home
    Flexible hours
    Shift work

    Gong.io

    San Francisco, CA
    4 days ago
  • $310k

     ...Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and power data-...  ...inflection point in our growth and are looking for a Vice President of Product Marketing to own how the world understands, chooses, and adopts Astronomer... 
    Suggested
    Remote work

    Sierra Ventures

    San Francisco, CA
    15 hours ago
  • $240k - $275k

     ...runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world. The VP of Product Marketing will own how Celigo competes, wins, and tells its story, turning a broad platform into a clear choice for IT and Operations... 
    Suggested
    Remote work
    Shift work

    Celigo

    San Francisco, CA
    2 days ago
  •  ...Vice President of Product Marketing & Pricing Strategy About the Company Leading provider of EHR & practice management software Industry Internet Type Privately Held Founded 2012 Employees 501-1000 Categories Information Technology & Services... 
    Suggested

    Confidential

    San Francisco, CA
    3 days ago
  •  ...Vice President of Product Marketing About the Company Disruptive provider of advanced performance marketing solutions Industry Marketing and Advertising Type Privately Held, VC-backed Founded 2013 Employees 501-1000 Funding $101-$200 million... 
    Suggested

    Confidential

    San Francisco, CA
    5 days ago
  •  ...Vice President of Product Marketing About the Company Top intelligent revenue platform Industry Computer Software Type Privately Held, VC-backed Founded 2015 Employees 1001-5000 Funding $200+ million Categories Artificial Intelligence... 

    Confidential

    San Francisco, CA
    15 hours ago
  •  ...Vice President of Product Marketing About the Company Innovative health technology (HealthTech) company specializing in clinical software & information extraction Industry Computer Software Type Privately Held Founded 2018 Employees 51-200... 
    Immediate start

    Confidential

    San Francisco, CA
    15 hours ago
  •  ...Vice President of Product Marketing About the Company Leading application security platform protecting software throughout development lifecycles Industry Computer Software Type Privately Held Founded 2006 Employees 501-1000 Categories Information... 

    Confidential

    San Francisco, CA
    15 hours ago
  •  ...Vice President of Product Marketing, Identity Security Portfolio About the Company Leading provider of identity analytics & data access solutions Industry Information Technology and Services Type Privately Held, VC-backed Founded 2010 Employees... 

    Confidential

    San Francisco, CA
    5 days ago
  •  ...Frank Slootman (Former CEO of Snowflake).About the Role Factory is bringing autonomy to software engineering. We’re looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. You’ll shape the narratives,... 
    Work at office

    The San Francisco AI Factory

    San Francisco, CA
    2 days ago
  • The Vice President of Product Marketing will own the go-to-market narrative for Rackspace's product portfolio, including the platform capabilities such as GPU-as-a-Service (GPUaaS), Inference-as-a-Service (IaaS), and the company's broader AI product line. This leader will... 
    Shift work

    Rackspace Technology

    San Francisco, CA
    3 days ago
  •  ...injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts,...  ...have a lasting impact. Learn more at The VP of Product Marketing will report to the CMO and define the strategic narrative and... 
    Full time
    Temporary work
    Local area
    Home office
    Flexible hours

    EvenUp Inc

    San Francisco, CA
    3 days ago
  • $285k - $300k

     ...footprint. About the Position Our client is seeking a Vice President of Product Support to lead its parts, service, technical training,...  ...Strengthen product support capabilities within these key markets, helping customers improve productivity and reduce their cost... 

    Kimmel and Associates

    San Francisco, CA
    15 hours ago
  • $130k - $195k

     ...Vice President, Integrated Marketing Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader...  ...and innovative marketing approaches. Creative & Production Liaison: Effectively brief and collaborate with internal... 
    Summer holiday
    Work at office
    Local area
    Remote work
    Flexible hours
    3 days per week

    Highwire

    San Francisco, CA
    2 days ago
  • $200k - $250k

     ...with people who hold a high bar. Who we are HopSkipDrive's go-to-market organization is the engine behind our growth. We sell to school...  .... We have strong brand recognition in our space, a maturing product, and an aggressive growth agenda. We are looking for a leader who... 
    Full time
    Work experience placement
    Remote work
    Flexible hours
    Shift work

    Remote Services Inc.

    San Francisco, CA
    5 days ago
  • $100 per hour

     ...RoleDoxel is looking for a strategic, commercially oriented Vice President of Marketing who can help Doxel define and lead a new category at the...  ...The ideal candidate is strongest in positioning, narrative, product marketing, category creation, and executive-level... 
    For contractors
    Shift work

    Doxel.ai

    San Francisco, CA
    1 day ago
  •  ...At Offchain, we aren’t just building products: we’re leading a movement. As pioneers in blockchain scalability and security, we're at...  ...seamlessly. What is the role: Offchain is looking for a VP of Marketing who can turn the early adoption of blockchain technology into... 
    Work at office
    Remote work
    Home office
    Shift work

    Remote Services Inc.

    San Francisco, CA
    2 days ago
  • $229.1k - $397.7k

     ...a strategic, forward-thinking and highly experienced Vice President, North America Business and Product Communications to lead an integrated function connecting...  ...America.· Translate complex product, business and market developments into compelling narratives that support... 
    Full time
    Work at office
    Local area

    Visa

    San Francisco, CA
    4 days ago
  • $251.6k - $369.1k

     ...Find your fit — and your future.We are seeking a Vice President, Concept-to-Consumer (CTC) Transformation & Product Operations to lead the strategy, transformation,...  ...excellence of our end-to-end product creation and go-to-market ecosystem.Reporting to the Chief Product Officer,... 
    Full time
    Seasonal work
    Work at office
    3 days per week

    Levi Strauss & Co

    San Francisco, CA
    2 days ago
  • $244k - $305k

    San FranciscoProduct - Product Management /Full-time /HybridNium, Global Leader in PaymentsNium, the global leader in real-time, cross...  ...borders. Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts,... 
    Full time
    Work at office
    Local area
    Flexible hours
    3 days per week

    NIUM

    San Francisco, CA
    4 days ago
  • $260k

     ...Progress starts with you.Job DescriptionVisa is seeking an experienced, strategic, and enterprise-minded Vice President to lead Consumer Product & Growth Marketing within the Global Brand organization.This leader will build and operate Visa's global consumer product and... 
    Full time
    Work experience placement
    Work at office
    Local area

    Visa

    San Francisco, CA
    2 days ago
  • The Vice President, Trading and Product Risk Intelligence, will be a key member of the Intelligence leadership team, reporting directly into the Senior...  ...leader will lead and oversee a team of product and market intelligence subject matter experts responsible for identifying... 
    Full time
    Temporary work
    For contractors
    For subcontractor
    Local area
    Immediate start
    Night shift

    Financial Industry Regulatory Authority

    San Francisco, CA
    3 days ago
  • $345k - $385k

     ...Reinforcement Learning and Agent Sandbox GA landing in H2 2026. As VP of Product Management, you will own the vision, strategy, execution and...  ...Services portfolio, aligned to customer needs, company goals, market trends and GTM strategyBuild, lead and mentor a team of product... 
    Temporary work

    Crusoe

    San Francisco, CA
    4 days ago
  •  ...The Experience We are looking for a Vice President of Product Management to join Emerging Technology within Salesforce's Digital Enterprise Technology (DET) organization. As a member of the Emerging Technology leadership team, you will shape product strategy, build... 
    Flexible hours

    Momentum

    San Francisco, CA
    15 hours ago
  •  ...Vice President of Marketing About the Company Leading education technology (EdTech) platform providing corporate training & education solutions...  ...Training E-Learning EdTech Human Resources Productivity Tools SaaS Information Technology & Services... 

    Confidential

    San Francisco, CA
    2 days ago
  •  ...Vice President of Marketing About the Company Leading education technology & enrollment services provider connecting students and institutions...  ...equivalent demonstrated impact, with strong leadership, product marketing, business development, and operational skills. A... 

    Confidential

    San Francisco, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Established consumer products company seeking modern, data-driven marketing leadership to drive demand growth. Industry Consumer Goods Type Privately Held About the Role The Company is in search of a... 

    Confidential

    San Francisco, CA
    2 days ago
  •  ...Vice President of Portfolio Marketing About the Company Leading application security platform protecting software throughout development lifecycles...  ...-market priorities. The leader will partner with sales, product management, and other teams to develop launches,... 

    Confidential

    San Francisco, CA
    15 hours ago
  •  ...Vice President, Lifecycle Marketing & Loyalty About the Company Online sampling marketplace catering to beauty products Industry Information Technology and Services Type Privately Held, VC-backed Founded 2011 Employees 201-500 Funding $20... 

    Confidential

    San Francisco, CA
    15 hours ago
  •  ...Vice President, Global Marketing About the Company Top provider of a data analytics software platform Industry Internet Type Privately...  ...also be expected to have a deep understanding of the product, customers, and the marketing funnel, and to deliver a... 
    Contract work

    Confidential

    San Francisco, CA
    15 hours ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Vice President, Product Marketing. Be the first to apply!