Digital Contents & Communications Specialist

Digital Content & Communications Specialist

Marketing & Communications | Cleveland, Ohio (Hybrid) | Full-time, Exempt | Reports to: Chief Growth Officer

Tell the stories of older adults living with dignity, purpose, and independence.

McGregor is looking for a creative, hands-on Digital Content & Communications Specialist who can bring our mission to life on every screen. You'll create reels, short-form video, graphics, and visual presentations that show the real impact of our work, and you'll share those stories across social media, our website, print, and the media.

Your work will span McGregor's full continuum of services: McGregor Foundation, McGregor PACE, McGregor Residential Living, and Hospice of Greater Cleveland. If you love turning real stories into visuals that move people, this role is for you.

You'll practice McGregor's values of Respect, Trust, Community, and Impact in every project and interaction.

What You'll Do

Visual Storytelling, Social Media & Video

• Create and publish content across all of McGregor's social media platforms, including reels, short-form video, photo stories, and graphics.
• Plan and run email, digital, and video campaigns that build awareness and drive event participation.
• Grow engagement across channels and deliver measurable results.
• Monitor analytics and use what you learn to sharpen content and strategy.

Content Development

• Create engaging, mission-driven content for social media, the website, and print materials and flyers.
• Capture and tell authentic stories of residents, PACE participants, families, caregivers, and community partners.
• Design visual presentations and graphics for leadership, sales, and community audiences.
• Collaborate with photographers, videographers, and designers on high-quality visual and written content.
• Help the Chief Growth Officer manage the editorial calendar and keep content on schedule.

Communications & Brand

• Support a comprehensive communications plan aligned with McGregor's mission, strategic priorities, and community impact goals.
• Keep brand voice and messaging consistent across all McGregor entities and platforms.
• Partner with leadership to communicate key initiatives such as PACE expansion, workforce development, and philanthropy.
• Strengthen McGregor's reputation as a trusted leader and innovator in senior care and aging services.

Media & Public Relations

• Build and maintain relationships with local industry partners and resources.
• Write and distribute feature stories and media advisories that highlight McGregor's programs and success stories.
• Work with directors across McGregor to find and develop the stories that reflect who we are.

Internal Communications

• Strengthen internal channels that promote inclusion, employee engagement, and alignment with our mission and values.
• Develop internal messages, staff recognition features, and special event communications.
• Support HR and program departments with communications for annual service awards, Elevate, and Leadership Academy.

Events & Community Relations

• Provide communications and marketing support for McGregor events, community outreach, and workforce initiatives.
• Create event materials, including invitations, programs, and post-event coverage.
• Coordinate with the Chief Growth Officer and stakeholders to extend McGregor's visibility and reach.

Measurement & Reporting

• Track results using engagement metrics, media impressions, and web analytics.
• Prepare quarterly reports for the Chief Growth Officer that summarize performance and recommend improvements.
• Participate in Sales and Marketing meetings and planning.

What You Bring

Required

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 1–3 years of experience in communications or marketing.
• Hands-on experience with all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and X.
• Proven experience creating reels and short-form video, from concept and filming through editing and posting.
• Experience building visual presentations that inform and persuade, using tools such as PowerPoint, Google Slides, or Canva.
• Graphic design experience with tools such as Canva or Adobe Creative Cloud.
• A talent for visual storytelling: turning real stories into compelling photos, video, and graphics.
• Exceptional writing, editing, and storytelling skills, with the ability to convey empathy and authenticity.
• Experience managing web content and digital campaigns across a variety of platforms, formats, and programs.
• Proven success in media relations and strategic communication planning.
• Highly organized and detail-oriented, with the ability to manage multiple projects at once.

Preferred

• Nonprofit, healthcare, or senior-services experience.

How to Apply

Please include a portfolio or links to work you've created, such as social content, reels, video, graphic design, or presentations. We want to see how you tell a story.

About McGregor

McGregor is a mission-driven organization providing a continuum of care and innovative housing and healthcare solutions for older adults throughout Northeast Ohio. Through its residential communities, McGregor PACE, affordable housing initiatives, Hospice of Greater Cleveland, and grant-making Foundation, McGregor is committed to creating opportunities for older adults to age with dignity, purpose, and independence, while supporting those who care for them.

Benefits

**Health/HSA, Dental, Vision, 403b Matching Retirement plan, Employer paid Life Insurance, optional Voluntary Life coverage, STD, LTD, Critical Illness and Accident coverage. Paid Time Off, Sick Time and Paid Holidays.

McGregor is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.