Head of Product

Saint Paul, United States | Posted on 09/29/2026

How did we get here?

We hire great people that fit our culture and have an old-school work ethic.

We make great products and provide our customers with an unreal experience.

We create great processes that enable us to set goals and track our success.

The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?

Job Overview

The Product Leader is responsible for leading UNRL's product organization, ensuring we create innovative, premium products that meet the needs of our customers, strengthen the UNRL brand, and support profitable growth.

Reporting to executive leadership, this leader oversees Line Management, Design, Product Development, and SMU, while partnering closely with Planning, Supply Chain, Sales, Marketing, Finance, and Operations.

This role is responsible for defining the product vision and strategy, building a high-performing product organization, and creating the processes, standards, and operating rhythms required to consistently bring the right product to market at the right time, cost, quality, and margin.

Responsibilities

• Lead UNRL’s Product organization across Line Management, Design, Product Development, and SMU, establishing clear priorities, accountability, and alignment across functions.
• Define the overall product vision, strategy, category priorities, and long-range roadmap based on company objectives, consumer insights, and market opportunities.
• Lead the development of seasonal assortments and product architecture that balance consumer needs, brand vision, innovation, revenue, margin, and inventory productivity.
• Lead Line Management in defining assortment strategy, product briefs, pricing, collection vision, and product lifecycle decisions.
• Lead Design, Development, and SMU to translate product strategy into innovative, premium products that deliver against brand, quality, cost, performance, customization, and timeline expectations.
• Own the end-to-end product creation process and calendar, establishing clear milestones, decision rights, deliverables, and cross-functional handoffs.
• Partner with Planning, Supply Chain, Sales, Marketing, and Finance to align product decisions with demand, inventory, margin, sourcing, go-to-market, and business objectives.
• Lead key seasonal products, assortment, and design reviews, driving timely decisions and alignment across the organization.
• Evaluate product and category performance to inform future assortment, innovation, investment, and lifecycle decisions, while continuously improving quality, speed-to-market, profitability, and scalability.
• Build, develop, and coach a high-performing Product organization grounded in creativity, consumer focus, accountability, collaboration, and continuous improvement.

What Good Looks Like

Success in this role means building a product organization that is consumer-led, creatively differentiated, commercially disciplined, and operationally excellent. This leader creates clarity around what we build, why we build it, and how each function contributes to delivering exceptional products.

A successful leader will:

• Build a clear and differentiated product vision that strengthens the UNRL brand.
• Deliver compelling assortments that meet consumer needs and drive profitable growth.
• Create alignment between Line Management, Design, Development, and SMU.
• Maintain design consistency and product quality as the assortment and organization scale.
• Improve product creation speed, discipline, and cross-functional execution.
• Balance creativity and innovation with commercial and operational realities.
• Build a high-performing Product team with clear ownership and accountability.
• Serve as a trusted business leader whose product decisions influence the broader direction of UNRL.

Requirements

• Bachelor’s degree in Product Management, Merchandising, Design, Business, Apparel, or a related field.
• 10+ years of progressive experience in product management, merchandising, product creation, design leadership, or related functions within apparel, footwear, sporting goods, or premium consumer products.
• 5+ years of leadership experience building, developing, and coaching high-performing product teams.
• Demonstrated success developing and executing product strategies that drive brand and commercial growth.
• Experience leading multidisciplinary teams across merchandising/line management, design, and product development.
• Deep understanding of the end-to- end apparel product creation process from consumer insight and product brief through design, development, costing, commercialization, and production readiness.
• Strong understanding of assortment architecture, pricing, product lifecycle management, margin, and commercial performance.
• Demonstrated ability to balance consumer needs, creative vision, brand strategy, financial objectives, and operational constraints.
• Experience building scalable product creation processes, seasonal calendars, operating rhythms, and decision-making frameworks.
• Proven ability to lead effectively in a fast-paced, high-growth, entrepreneurial organization.
• Demonstrated ability to influence across functions and partner effectively with Planning, Supply Chain, Sales, Marketing, Finance, and Operations.

Technical Expertise

• Demonstrated expertise in product strategy, assortment architecture, line planning, and product lifecycle management.
• Strong understanding of apparel design, materials, construction, fit, development, costing, and commercialization.
• Strong understanding of consumer insights, market trends, competitive positioning, and category strategy.
• Experience evaluating product performance using sales, margin, inventory, sell-through, and consumer data.
• Ability to translate consumer and business insights into actionable product strategies and product briefs.
• Strong financial acumen with an understanding of product margin, pricing architecture, costing, and assortment productivity.
• Experience managing seasonal product creation calendars and critical path milestones.
• Strong analytical and problem-solving skills with the ability to make decisions in ambiguous situations.
• Ability to evaluate products both creatively and commercially while maintaining a strong point of view on brand and consumer.
• Strong presentation and communication skills with the ability to articulate product vision and influence strategic decision-making.

Preferred Qualifications

• Experience supporting a high-growth apparel, performance, golf, lifestyle, or premium consumer brand.
• Experience building or scaling a product organization during a period of significant company growth.
• Experience across both direct-to-consumer and wholesale business models.
• Experience developing performance apparel and technically constructed products.
• Experience with customization, embellishment, Team, licensed sports, or collaboration programs.
• Experience managing external development, manufacturing, sourcing, or decoration partners.
• Experience implementing product creation systems, tools, and processes that improve speed and scalability.

Our Leadership Principals

• Lead with ownership, accountability, and integrity.
• Put the consumer and the product at the center of decision-making.
• Think strategically while staying close enough to the product to know what great looks like.
• Make clear decisions that support long-term brand and business success.
• Balance creativity, consumer needs, financial discipline, and operational realities.
• Build trust through accountability, transparency, and follow-through.
• Develop high-performing teams through coaching, clear expectations, and empowerment.
• Collaborate across functions to solve problems and deliver exceptional products.
• Challenge the status quo and continuously improve how products are created.
• Maintain an uncompromising standard for product quality and brand excellence.

Why UNRL

UNRL is redefining premium performance apparel through innovation, exceptional products, and an obsessive focus on the consumer. As the Product Leader you'll shape what UNRL creates and how we create it - building a product organization capable of translating consumer needs and brand vision into differentiated products that fuel the company's next phase of growth.

• Health Insurance (Immediate Eligibility)
• Dental Insurance (Immediate Eligibility)
• Vision Insurance (Immediate Eligibility)
• Annual Performance Bonus (Immediate Eligibility based on Company and Individual Performance)
• 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
• 401(k) 4% Employer match (Eligibility begins after 1 year of employment)
• Employee Discount on UNRL product (Immediate Eligibility)