Technical Sales Representative

Technical Sales Representative

At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We've been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut's top family-owned companies in 2017!

We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.

We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!

Just some of our benefits:

• Medical
• Dental
• Vision
• 401k
• Tuition reimbursement
• 13 paid holidays in addition to paid vacation and sick time
• Flexible spending
• Life Insurance, AD&D and Supplemental Insurance

Position Summary

The Technical Sales Representative role creates awareness, education and demand for LATICRETE products. The LATICRETE brand is driven on relationships, integrity, innovation, education, and a strong commitment to our customer base and the tile industry. This position drives sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships.

Essential Duties and Responsibilities

Additional duties and responsibilities may be assigned, as necessary.

Customer Education (25%)

• Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
• Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
• Review stocking profiles with distribution to maximize sales in local market.
• Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings.
• Help customers identify the best systems and products to meet their application needs.
• Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce.
• Actively participate in social media groups and communications as appropriate with customers.
• Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project.

Territory Strategy (20%)

• Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceed revenue targets.
• Regularly review and adjust the Territory business plan throughout the year as business needs change.
• Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users.
• Maximize market penetration in assigned territory.
• Maintain Project Tracking files and Competitive Pricing files.
• Work with territory partner, manager, and other teammates to share ideas to better service territory. Establish promotions that can move the sales needle benefiting both Laticrete and our distribution partners.
• Plan calendar and travel to ensure efficient and maximized facetime with key customers.
• Update Salesforce to accurately reflect territory KPI attainment.

Customer Support (25%)

• Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction.
• Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product-related installation issues.

Industry Knowledge/Presence & Skills Development (30%)

• Attend industry events such as trade shows, local and national professional organization events. Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience or providing general information to attendees.
• Participate in internal LATICRETE product and system training.
• Learn industry trends and competitive landscape.
• Participate in Sales skill enhancement training.

Required Skills & Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

• Bachelor's degree or equivalent related work experience.
• 3+ years of related work experience in Sales or in the Construction industry.

Specialized Skills and Experience:

• Demonstrated success building and cultivating long term professional partnerships.
• Industry training and certifications highly desired.
• Product application experience a plus
• Local market knowledge highly desired.
• High level of self-motivation
• Strong organizational skills.
• Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
• Strong written, verbal and listening skills including ability to present to large audiences.
• Spanish language skills strongly desired.
• Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
• Knowledge of Salesforce a plus.

Travel Requirement:

• 25%-75% Dependent on territory.
• Must be able to travel on short notice.

Physical Requirements:

• Lift: Must be able to lift and/or carry a minimum of 50 pounds.
• Push/Pull: Must be able to push/pull 50 pounds.
• Standing: Must be able to stand at least 75% of the day.
• Sitting: Must be able to sit at least 75% of the day.