Marketing Associate

Job Summary The Marketing Associate collaborates with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They partner with internal and external groups to implement a strategic marketing plan that aligns with community and portfolio goals. Responsibilities Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets, developing tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieve business goals over the life of the asset. Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content, and overall customer experience. Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available business intelligence data, partnering with revenue management, and proactively monitoring asset status to set short- and long‑range marketing plans. Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients. Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high‑quality and timely completion of branding deliverables. Manages and organizes the storage of all marketing assets and maintains digital assets. Reviews proposed service contracts with advertising and marketing partners, confirms preferred rates and service levels, recommends creative service providers, monitors advertising suppliers for performance and quality, and fine‑tunes services/budgets to achieve optimal results supporting asset performance goals. Manages onboarding and offboarding of communities within assigned portfolio. Supports and collaborates on new business development regionally. Contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks. Provides technical guidance and support to onsite and corporate teams, troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy. Collaborates with national, innovation, and in‑house creative service teams to implement national initiatives and marketing technology at the site level. Senior role may be assigned based on experience and/or complexity of responsibilities assigned. Additional Compensation Pay is determined by business requirements, prior experience, current skills, and geographical location. Corporate Positions: may be eligible for a quarterly or annual bonus program based on individual and company performance. Onsite Property Positions: may be eligible for weekly, monthly, and/or quarterly bonus programs. Benefits Competitive Medical, Dental, Vision, Disability, and Life insurance benefits. Pay‑frequent employee medical costs and discounted coverage after 3 and 5 years of service. Generous Paid Time Off: 15 days vacation, 4 personal days, 10 sick days, 11 paid holidays, and a birthday off after 1 year. Accrued additional vacation based on tenure (for onsite teams also qualify for onsite housing discount subject to availability). 6‑Week Paid Sabbatical after 10 years of service (and every 5 years thereafter). 401(k) with company match up to 6% after 6 months of service. Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy). Employee Assistance Program and various supplemental plans (Critical Illness, Accident, Hospital Indemnity, Pet Insurance, Legal Plans). Charitable giving program and benefits. #J-18808-Ljbffr Dormont Manufacturing Co