Senior Manager - Digital Category Management

Company Background:Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com.Position Purpose:Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA’s multi-billion-dollar B2B eCommerce business.We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada.This role requires a strategic, but hands-on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.Responsibilities:What You OwnOmni-Channel, digital first, category performance across assigned categoriesEnd-to-end digital merchandising strategy (search, browse, taxonomy, product content)In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)Conversion rate, traffic growth, and digital revenue expansionScalable playbooks for category growth and operational excellenceLeadership and development of a multi-layered teamTeam Leadership Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations LeadsBuild a high-performance culture with clear accountability, strong coaching, and succession planningDevelop future leaders and create a deep leadership benchEstablish operating rhythms, performance standards, and decision frameworksCategory Performance & Financial Stewardship Own digital revenue performance, forecasting, and goal attainment across assigned categoriesDrive improvements in conversion, traffic, average order value, and attach ratesDefine and execute category growth strategies using data-driven insightsPartner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoptionCategory Management & Omni-Channel Experience Leadership Define and champion best-in-class omni-channel merchandising offering & experienceSet the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experienceLead category business reviews and growth planning with clear KPIs and accountabilityIdentify and unlock opportunities through omni-channel analytics, customer behavior, and performance dataOwn and drive improvements in the category experience roadmaps, with operational oversight for:Onsite merchandisingSearch & navigationProduct content & data qualityIdentify systemic barriers (process, data, tooling) and drive cross-functional solutionsStakeholder Communication Deliver clear, concise executive-level narratives grounded in dataInfluence senior stakeholders to align on priorities, investments, and outcomesTranslate complex performance data into clear, actionable insightsLocation:GPC has two work locations to choose from, Duluth or Atlanta office.We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.Desired Qualifications & Experiences: Bachelor’s degree in marketing, business, technology, or equivalent experience.10+ years of experience in eCommerce, digital and omni-channel merchandising, or category managementExperience in B2B or multi-channel retail or B2B environments strongly preferredProven track record of driving online revenue growth at scaleDeep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimizationExperience leading and developing high-performing teams in a complex organizationStrong analytical mindset with experience leveraging data to drive decisionsAbility to operate at both strategic and tactical levelsExceptional stakeholder management and influence skillsNot the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.