Analyst, Marketing Analytics

Role Details The Analyst will primarily support media mix modeling (MMM) and media optimization efforts across paid acquisition channels. This is an on‑site (five day per week) role based out of our Burbank, CA, West Hollywood, CA, or New York City, NY office. In addition to core MMM responsibilities, this role will partner closely with Data Science, Product, and Marketing teams to support acquisition and funnel personalization initiatives. The Analyst will serve as a subject matter expert on how predictive model outputs can be translated into applicable activation strategies and measurable business impact. This role requires the ability to translate complex analytical outputs — from MMM and predictive models — into clear, actionable insights and activation frameworks. You will collaborate closely with Marketing, Media Activation, and Data Science teams to optimize media impact, maximize return on ad spend, and validate incremental performance gains. The ability to interpret data, evaluate model performance, and provide context to explain marketing performance will be key to success in this role. The ideal candidate will possess proficient communication skills, an inquisitive mindset, attention to detail, and a passion for leveraging AI and advanced analytics to drive marketing performance. Your Day‑to‑Day Analyze attribution and MMM outputs to quantify return on marketing investment and optimize budget allocation across channels and partners. Collaborate with Media Activation teams to ensure MMM and modeled signals are implemented successfully and aligned to acquisition objectives, translating outputs into activation‑ready audience signals for use across media buying platforms. Improve and strengthen data pipelines for media mix modeling with data engineering teams to ensure timely and accurate input data. Provide insights to marketing and activation teams through reporting and analysis to inform strategic marketing decisions and implement budget recommendations. Create and maintain regular reporting for internal marketing teams and external agencies, and support the development of dashboards with clear scope and requirements where needed. Partner closely with internal data science teams to enhance and optimize the media mix model to increase relevance and actionability of results. Additional other duties and responsibilities, as assigned. You Have BA/BS; 2+ years experience in digital marketing analytics, performance marketing, web analytics, or online media industry. Proficient in SQL with a solid comprehension of data infrastructure; experience extracting, cleaning, and transforming data within databases. Experience or coursework in media measurement including web, native app, and video measurement technologies. Experience working with analytical tools and languages supporting data analysis, reporting, and visualization (Excel, Tableau, Python, R, Google Collaborative Apps). Foundational knowledge of predictive modeling concepts (propensity modeling, classification, regression, experimentation design). Strong attention to detail and commitment to data accuracy. You Might Also Have Strong mathematics or statistics background. Experience working with machine learning model outputs in marketing environments. Experience using Google Cloud Platform (BigQuery). Familiarity with marketing platform APIs and audience onboarding workflows. Experience translating technical model outputs into actionable marketing strategies. Experience using project management tools (JIRA, Confluence). Familiarity with GitHub for logic development and collaboration. Hiring Salary Range $86,000.00 – $110,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. This position is bonus eligible. What We Offer Attractive compensation and comprehensive benefits packages. Full list of benefits available at Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on‑site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: Equal Opportunity Employer Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on‑screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and veteran status. Accommodations If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned. #J-18808-Ljbffr