Manager, Marketing

Manager, Marketing

Under general supervision the Manager of Marketing will lead marketing efforts for the organization. This role involves a blend of strategic planning, team leadership, market research, and creative execution and plays a pivotal role in bridging the gap between the organization's offerings and its target audience. This role will drive awareness and engagement for departmental key areas of focus, and other key elements needed. The Manager of Marketing will enhance department visibility, highlight organization impact, and build brand cohesion across programs by partnering closely with program leads and serve as a bridge with the ACCESS Marketing & Communications team.

Essential Duties and Responsibilities:

• Partner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned department
• Develop integrated marketing plans across owned and earned channels that support department
• Collaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program's unique needs
• Drive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communication
• Function as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platforms
• Develop brand guidelines and ensure adherence across the organization
• Oversee marketing for key department events-including conferences, advocacy days, and community-building activities-ensuring cohesion in messaging and alignment with brand values
• Oversee the creation of all marketing materials, leveraging ACCESS resources
• Manage third-party resources and relationships, as needed, to support the department's marketing goals
• Collaborate with the design team to create engaging and visually appealing promotional content
• Monitor and report on Key Performance Indicators for all initiatives, providing actionable insights that inform future strategies
• Collaborate with ACCESS and department teams to identify and cultivate creator and media partnerships that expand awareness of the department's work and impact
• Partner with department program leaders and community members to create compelling content that highlights department's mission, achievements, and community impact
• Work with organization's social and creative resources to develop content that highlights department's mission, success stories, and contributions to the community
• Operate standard office equipment and use required software applications, including Microsoft Office
• Perform other duties and responsibilities as assigned

Knowledge, Skills, and Abilities:

Knowledge of:

• Latest trends and best practices in marketing
• Client relationship management
• Strong understanding of market research, data analysis, and consumer behavior
• Non-profit, community-focused, or advocacy work is a strong plus
• Familiarity with Arab American communities a plus
• Proficiency in Arabic is a plus

Skill in:

• Communication and collaboration skills, with the ability to work effectively within a small team
• Strong project management and organizational abilities
• Creative thinking and problem-solving skills
• Ability to work under pressure and meet tight deadlines
• High level of attention to detail and accuracy
• Critical thinking and problem resolution
• Identifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivate

Ability to:

• Take a project from concept through to execution with minimal oversight
• Maintain ACCESS brand integrity throughout all work performed
• Juggle multiple projects and meet deadlines in a fast-paced environment
• Partner with other functional areas to accomplish objectives
• Attention to detail, while maintain a "big picture" orientation
• Work independently as well as collaboratively within a team environment

Educational/Previous Experience Requirements:

• Minimum Degree Required: Bachelor's degree
• Required Disciplines: Marketing, Communications, Public Relations, or a related field
• At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaigns
• Any equivalent combination of experience, education and/or training approved by Human Resources

Licenses/Certifications:

• None

Working Conditions:

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required; Local, in-state, national, and international travel, up to 10%.

Working Environment: Climate controlled office