Social Media Specialist

Social Media SpecialistCity Wide's franchise locations count on a strong local social presence to win business in their markets, and this role makes that happen. As our Social Media Specialist, you'll research, create, promote, and track social media campaigns for individual franchise locations across the country, partnering with the marketing team to keep social content aligned with campaigns and content marketing efforts in flight. You'll report to the Brand & Content Marketing Manager as part of the City Wide Marketing team, collaborating regularly with colleagues and franchisees alike.What You'll DoDevelop and execute a unified social media strategy that increases brand awareness, engagement, and conversion across franchisee accounts.Create and manage content calendars, aligning campaigns with organizational goals and franchisee needs.Provide best practices and toolkits that strengthen franchisees' social media execution and adherence to brand guidelines.Monitor social media trends and implement innovative tactics to improve performance and lead generation.Track, analyze, and report on key performance metrics, meeting with franchise teams to deliver insights and recommendations.We believe in transparency. This is a detail-driven, client-service marketing role; you'll be managing a portfolio of franchisee accounts, each with its own goals, personalities, and expectations, and you'll be measured on real numbers: engagement, follower growth, and retention. It's structured, it's fast-paced, and it's not for everyone. But for the right person, someone precise, accountable, and quality-obsessed, this is an incredible launching pad.