Head of Marketing
Oxenham Group
Head Of Marketing
Our client is a fast-growing, values-driven media company behind one of the most trusted and widely followed podcasts in its space, with a loyal audience in the millions. They are now launching a consumer app designed to support and connect women through motherhood and life's most meaningful moments. The company is founder-led, financially backed, and built around a clear mission to strengthen families and culture.
The Head of Marketing will own the growth strategy across both the media brand and the consumer app - building and scaling the marketing systems, funnels, and audience strategies that turn a highly engaged following into a thriving consumer business.
Responsibilities
Brand & Audience Growth
- Own and evolve the brand voice, positioning, and visual identity across all channels
- Grow and deepen the existing audience through content strategy, SEO, email, social, and partnerships
- Partner closely with the Founder to translate her vision and voice into scalable marketing systems
- Leverage the podcast and existing platform as a primary distribution engine for the consumer app
- Build and manage a content and creative pipeline that maintains quality and consistency at scale
App Go-to-Market & User Acquisition
- Develop and execute the go-to-market strategy for the consumer app from pre-launch through sustained growth
- Build performance marketing and paid acquisition capabilities across Meta, TikTok, Google, and relevant channels
- Own full-funnel conversion: awareness, acquisition, onboarding, retention, and referral
- Work directly with users and user research to sharpen messaging, positioning, and product-market fit signals
- Define and track the metrics that matter: CAC, LTV, retention, and engagement — and iterate relentlessly
Monetization & Revenue Marketing
- Design and optimize sales funnels for digital products, subscriptions, and consumer offerings
- Build email and lifecycle marketing programs that drive conversion and long-term customer value
- Identify and develop partnership, affiliate, and co-marketing opportunities aligned with the brand
Experience
5+ years in a marketing leadership role, with direct ownership of growth, brand, or GTM strategy
Proven track record driving user acquisition and retention for a consumer app or digital product
Startup or early-stage experience; comfortable building from scratch without a large team or established playbook
Deep fluency in performance marketing, full-funnel strategy, and digital channel management
Experience marketing to women, families, or values-driven audiences is a strong plus
Strong content and brand instincts — you understand what resonates with a loyal, faith-oriented audience
Motivated by purpose — genuinely energized to build work that strengthens families and culture
Vacancy posted 3 days ago
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