Senior Director, Product Marketing

Senior Director, Product Marketing

At ReversingLabs, we are providing the world's largest threat intelligence repository to protect software development and power advanced security solutions, keeping the most advanced cybersecurity organizations and Fortune 500 enterprises informed and ahead of the threats. Our software supply chain security and threat intelligence solutions have become essential to advancing enterprise cybersecurity maturity globally.

Notable breaches such as SolarWinds, CircleCI and 3CX have elevated software supply chain security as a top initiative across every organization developing or purchasing software. Only ReversingLabs delivers the software package analysis speed and intelligence needed to protect against this critical area of risk.

Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate and respond. We are seeking extraordinary talent for this game changing opportunity to help forge this transformational journey at ReversingLabs.

The Opportunity

We are on the hunt for a Senior Director of Product Marketing with rich expertise in cybersecurity – specifically with a background in malware analysis, threat intelligence, and Software Supply Chain Security.

The Senior Director of Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domains ReversingLabs plays in, the role will define ReversingLabs' positioning, messaging, and competitive differentiation. This role will be essential in focusing product marketing on accelerating go-to-market clarity to drive differentiation and growth.

The ideal candidate is a seasoned marketing leader with experience in high-growth organizations, a track record of building efficient, scalable, rocket-ship growth, and a history of defining new market categories. Supporting the development of multi-touch, targeted marketing campaign strategies with demand generation teams is a must.

Where This Role Lives — and Why It Matters

This role will report to the VP of Product Management, which is a deliberate, strategic decision.

Cybersecurity buyers are sophisticated, and they can spot shallow messaging instantly. The ideal candidate will have a deep technical understanding of cybersecurity technologies and customer pain points. The candidate needs to convey from product complex technical differentiation into stories that resonate with both a CISO and a security analyst on the front lines.

As part of the product management organization, you'll have faster access to product insights, tighter alignment on positioning before launch, and the ability to build messaging that reflects how our technology actually works. This empowers the product marketing team to effectively communicate the value and benefits of ReversingLabs' technology and solutions to customers and prospects. For the right candidate, this is a meaningful advantage and is a great opportunity to shape how the powerful differentiators of ReversingLabs are conveyed to the broader market.

What You Will Do

• Develop and manage ReversingLabs' core use case messaging, positioning, and key collateral.
• Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives.
• Facilitate executive alignment on value proposition and key messaging.
• Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support.
• Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity.
• Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review.
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities.

• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities.
• Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation.
• Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets.
• Educate the market about ReversingLabs' value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets.
• Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs.
• Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives.
• Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies.
• Manage and expand ReversingLabs' industry analyst program to advance the understanding and inclusion of ReversingLabs' offerings in their research and reports.

What We Are Looking For

• 10+ years of experience in product marketing in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space.
• Proven ability to build and lead a high-performing product marketing team.
• Demonstrated ability to deeply understand the technical aspects of our solutions to properly position them in the market.
• PE- or VC-backed startup experience is a plus.
• Track record in building new categories and or pivoting categories.
• Deep understanding of the security market and competitive landscape.
• Experience building trusted relationships with executive sponsors and end users.
• Bachelor's degree in computer science, marketing, business, or related area.
• Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications, messaging, presentations, and web experiences.
• Experience with evangelizing products and public speaking at conferences and webinars.
• Proven track record of taking ownership and delivering results in a fast-paced and dynamic business environment.
• Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations.
• Experience with analyst relations.
• Uses data to measure results and inform decision-making and strategy development.
• Based in the United States.
• Ability to travel 30% of the year.

Leadership Capabilities

• Communicates and influences – Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way. Able to present, negotiate, and influence at C-level.
• Builds and maintains high-performing teams – Attracts, develops, engages, and retains talented team members by creating an environment where people can realize their full potential. Leads by example as a player-coach to get projects done.
• Analytical and instinctual – Compares information from multiple sources to identify core issues. Uses data to make decisions, but also understands that instinct plays a part in innovating. Always uses good common sense.
• Business acumen – Deep understanding of the cybersecurity market, SaaS products, and experience driving revenue in a product marketing organization, with the ability to draw from personal experience to make recommendations.

Benefits & Perks: Designed for How You Work, Live, and Grow

Compensation & Financial Security

• Base Salary: $206,000 – $216,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
• 401(k) with both Traditional and Roth options to support your long-term financial goals
• Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings

Health & Well-Being

• Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs
• Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind
• 100 % Employer-paid dental, vision, disability, and life insurance
• Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection
• Pet insurance: because family comes in many forms
• Complimentary Calm app membership to support mindfulness, focus, and better sleep

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