Senior Art Director, Brand International - Global Identity
StudySmarter
Job Description EinleitungBrand ist dein Ding? Dann werde Teil unseres Teams Brand International Gemeinsam entwickeln wir für über 30 Länder Marketing Assets und sind dafür verantwortlich, wie Lidl als Marke weltweit wahrgenommen wird. Unsere Zusammenarbeit ist länder- und funktionsübergreifend, unsere Kommunikation dabei offen, authentisch und wertschätzend. Teamwork, Eigenverantwortung und Kommunikation auf Augenhöhe sind bei uns keine Marketingfloskeln, sondern Arbeitsalltag.Deine AufgabenAls (Senior) Art Director – Brand International (m/w/d) trägst du die kreative und strategische Verantwortung für die kontinuierliche visuelle Weiterentwicklung einer konsistenten, emotionalen und wirksamen Markenidentität von Lidl, kanalübergreifend und international. … konkret heißt das:Entwicklung, Pflege und Weiterentwicklung internationaler Corporate Design Systeme und -Konzepte für einen einheitlichen Markenauftritt – digital wie analogGestaltung und Umsetzung hochwertiger Kommunikationsmittel in den Bereichen Digital, Präsentationen, Social Media, Verpackungen, Print und weiteren AnwendungenKonzeption visuell starker, omnichannel-fähiger Marken- und Medienkonzepte in enger Abstimmung mit Fachbereichen der Zentrale sowie internationalen MärktenKreative Leitung und Steuerung externer Agenturen sowie enge Zusammenarbeit mit internen StakeholdernEinbringen innovativer Ideen zur Entwicklung und Umsetzung internationaler Marken- und KampagnenkonzepteWeiterentwicklung von Designsystemen, die zeitgemäß, flexibel und skalierbar sind – mit Fokus auf ein nahtloses Zusammenspiel aller DesignklassenDein ProfilMehrjährige Berufserfahrung im Bereich Brand und Corporate Design – vorzugsweise auf Agenturseite, Erfahrung auf Unternehmensseite von VorteilFundierte Erfahrung in der Entwicklung ganzheitlicher visueller Identitäten und skalierbarer Designsysteme auf internationaler EbeneAbgeschlossenes Studium im Bereich Kommunikationsdesign, Grafikdesign, Mediendesign oder einer vergleichbaren FachrichtungErfahrung mit internationalen Marken – idealerweise im Einzelhandel oder FMCG UmfeldSehr gute Kenntnisse in Figma sowie der Adobe Creative Cloud (insbesondere Illustrator, Photoshop, InDesign)Gutes Gespür für Typografie, Farbgestaltung, Layout und visuelle MarkenführungErfahrung in der Integration von KI in kreativen Designprozessen von Vorteil – idealerweise mit Kenntnissen in Tools wie Midjourney, DALL·E, Runway oder ähnlichenPräsentationsstärke, strategisches Denken und hohe TeamorientierungSehr gute Deutsch- und EnglischkenntnisseBereitschaft für eine regelmäßige Vor-Ort-Präsenz Wir bietenWir legen Wert darauf, dass sich dein Einstieg bei uns lohnt Daher profitierst du bei uns nicht nur von einer überdurchschnittlichen Vergütung und allen Sozialleistungen eines Großunternehmens. Wir erkennen die vielfältigen Bedürfnisse unserer Kolleginnen und Kollegen an und entwickeln Lösungen zur Vereinbarkeit von Berufs- und Privatleben. Ein persönlicher Pate macht dich vom ersten Tag an mit deinem Job vertraut und ist dein Ansprechpartner für alle Fragen rund um das Unternehmen. So findest du dich bei uns schnell zurecht – und so kannst du von Beginn an das kollegiale Miteinander und die individuellen Weiterbildungsmöglichkeiten für dich entdecken. #J-18808-Ljbffr StudySmarter
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