Regional Marketing Manager

Own the marketing strategy and execution for beqom’s growing US business Drive measurable North American marketing pipeline Build a quarterly calendar of regional programs Create and accelerate enterprise opportunities alongside Sales and BDRs Grow partner-attributed pipeline Build a continuous flow of customer stories, advocates and references Build and execute the North American marketing plan against regional pipeline goals Lead trade shows, executive dinners, roundtables, webinars and targeted ABM campaigns Localize global campaigns and messaging for US enterprise buyers Coordinate with the US PR agency on media opportunities, podcasts and speaking engagements Track campaign performance, pipeline contribution and ROI Develop joint campaigns, webinars and event activations with strategic partners Drive partner-sourced and partner-influenced pipeline Maximize MDF opportunities and co-marketing investment Build scalable campaign kits for partner activation Own the North American Customer Advisory Board Develop a network of customer advocates Create case studies, videos, reviews and event speakers from customer success Build a customer champions program Requirements 6+ years of experience in field, regional, partner or customer marketing within enterprise B2B SaaS Track record of owning or directly contributing to regional pipeline targets Strong experience partnering closely with Sales and BDR teams Proven success running enterprise events, executive programs, webinars and ABM campaigns Experience in partner marketing, customer advocacy or both Confidence using data to measure pipeline, campaign ROI and marketing performance Excellent communication and relationship-building skills Proactive, hands-on approach and ability to operate autonomously in a fast-moving environment Experience in HR Tech, HCM, compensation, payroll, FinTech or another complex enterprise software category is a strong plus Willingness to travel up to 30% across North America Core Competencies Demonstrates expertise in developing and executing marketing strategies for enterprise B2B SaaS, with a strong focus on pipeline growth, customer advocacy, and event management. Proven ability to leverage data for measuring campaign performance and ROI while building strong relationships with sales teams and partners. Highest-signal resume keywords B2B SaaS Marketing Pipeline Management Event Management Customer Advocacy Data-Driven Marketing Hard Skills Marketing Strategy Campaign Execution ABM Campaigns Webinar Management Performance Tracking Partner Marketing Customer Success ROI Measurement Content Creation Regional Program Development Soft Skills Excellent Communication Relationship Building Proactive Approach Autonomous Operation Hands-On Leadership Industry Keywords Enterprise Software HR Tech HCM Compensation Payroll FinTech Customer Advisory Board Trade Shows Customer Champions Program MDF Opportunities #J-18808-Ljbffr Jobtailor