Senior Associate Athletic Director of Marketing and Content

Position Summary The Senior Associate Athletic Director of Marketing and Content serves as the executive leader of all marketing, content, creative services, and production functions for Carolina Athletics. Reporting to the Director of Athletics and a member of the executive leadership team, this role is responsible for transforming the department into a content‑driven, brand‑forward, fan‑centric, and revenue‑generating media enterprise. Key Responsibilities Lead a fully integrated organization spanning marketing, original content, creative services, broadcast production, and digital/social media strategy. Produce, distribute, and monetize storytelling at scale, driving brand growth, fan engagement, and revenue generation. Oversee Marketing & Fan Engagement. Oversee Content Strategy & Original Content. Oversee Creative Services (design, brand, storytelling). Manage GoHeels Productions / Broadcast / ACC Network content. Direct Digital & Social Media Strategy. Coordinate Game Presentation & In‑Venue Experience. Collaborate closely with the Senior Associate AD of Strategic Communications and Chief Revenue Officer to align storytelling, messaging, reputation management, and revenue generation. Minimum Education and Experience Requirements Master’s or Bachelor’s degree with 0‑2 years of related experience; or an equivalent combination of education and experience will be considered. Required Qualifications, Competencies, and Experience Bachelor’s degree in marketing, communications, business, or a related field (advanced degree preferred). 10+ years of progressive leadership experience in marketing, media, content, or brand strategy. Demonstrated success leading large, cross‑functional teams within complex organizations. Preferred experience in collegiate athletics, professional sports, media, or entertainment environments. Preferred Qualifications, Competencies, and Experience Proven expertise building and scaling integrated media, content, and production organizations across broadcast, social/digital, and sports ecosystems. Strong creative and strategic ability to elevate brand, execute multi‑channel marketing, and drive audience growth through compelling storytelling. Demonstrated success monetizing content, developing new revenue streams, and aligning marketing strategy with business objectives. Skilled in leading complex production environments while leveraging data, analytics, and performance insights to guide decisions and measure impact. Forward‑thinking and entrepreneurial leader with deep college athletics knowledge and the ability to align campus, athletics, and external stakeholders around evolving media and fan engagement opportunities. Physical/Mental Requirements Not applicable. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities. #J-18808-Ljbffr