Senior GTM Recruiter

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.

The Opportunity

BetterUp is looking for a Senior GTM Recruiter to join our People & Community team. In this role, you’ll partner with leaders across GTM functions —Sales, Account Management, Customer Success, Marketing —and the flexibility to support additional functions across the business as needs evolve., serving as a strategic talent advisor while managing full-cycle searches from individual contributors through executive level. This is a role for someone with genuine range — equally comfortable in a C-suite conversation and a sourcing sprint — who thrives in ambiguity and can build trust at every level.

What You’ll Do

• Partner with senior leaders to design and execute hiring strategies that scale with BetterUp’s growth

• Serve as a strategic thought partner to hiring managers and executives, driving proactive talent planning, role scoping, and calibration conversations

• Manage full-cycle recruiting across individual contributor through VP+ level, including confidential and executive-level searches

• Build inclusive, high-performing pipelines through creative sourcing, strong networks, and sharp market intelligence

• Navigate shifting priorities and ambiguous situations with composure—context-switching fluidly between roles, functions, and stakeholder needs

• Use data and insights to inform recruiting strategy, improve process efficiency, and influence decision-making

• Deliver a world-class candidate experience that reflects BetterUp’s mission at every touchpoint—human-centered, never transactional

• Champion DEIB through sourcing practices, assessment frameworks, and interview team calibration

• Collaborate across People Ops, HRBPs, and Total Rewards to support seamless hiring and onboarding

If You Have Some or All of the Following, Please Apply

Must-Have

• 8+ years of recruiting experience, with at least 4 years in-house at a growth-stage or later-stage tech company

• Demonstrated range across functions, GTM experience strongly preferred

• Proven ability to build trusted relationships quickly across all levels—ICs to C-suite

• Strong business acumen; can translate functional needs into talent strategy and articulate tradeoffs clearly to senior stakeholders

• Comfortable operating with high autonomy in ambiguous, fast-changing environments

• Experience closing candidates through complex compensation conversations including pre-IPO equity

• Proficiency with LinkedIn Recruiter, Ashby, and advanced sourcing techniques

Nice-to-Have

• Experience recruiting across multiple functions simultaneously (true generalist range)

• Familiarity with later-stage startup scaling challenges—headcount planning, leveling debates, org design conversations

• Track record of building or refining recruiting processes, not just executing them

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We’re looking for teammates who are excited to evolve alongside technology—people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work.

As a Senior Business Recruiter at BetterUp, you’ll:

• Drive functional strategy for AI adoption in talent acquisition —identifying transformational opportunities that improve pipeline quality, speed, and candidate experience

• Build scalable AI-powered recruiting workflows —from sourcing and screening to interview prep and offer management—that free capacity for high-judgment human work

• Serve as a trusted advisor to recruiting leadership on AI tools, capabilities, and responsible use in hiring contexts

• Establish best practices for AI-assisted recruiting that balance automation with the human-centered approach our candidates and hiring managers expect

We encourage all candidates to share examples of how they’ve integrated AI into their recruiting practice—whether that’s sourcing tools, intake prep, or process automation. We view AI fluency as a force multiplier, not a replacement for craft.

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching—one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

Per year:

• All federal/statutory holidays observed

• 4 BetterUp Inner Work days ()

• 5 Volunteer Days to give back

• Learning and Development stipend

• Company-wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self-contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

$148,000 – $185,00: New York City and San Francisco

$133,000 - $166,000: All other locations