Manager, Digital Shelf Strategy

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager, Digital Shelf Strategy based in the United States. The Manager, Digital Shelf Strategy will play a key role in strengthening brand visibility, engagement, and performance across leading eCommerce retail platforms. This position focuses on optimizing digital product content, developing compelling visual assets, and enhancing the online shopping experience. You will oversee content development for product launches, renovations, and limited-time offers while ensuring consistency with established digital shelf standards. Working closely with marketing teams, creative agencies, retail partners, and cross-functional stakeholders, you will drive efficient content delivery and resolve syndication challenges. You will also contribute to the development of digital tools, capabilities, and measurement frameworks that support continuous improvement. This is an opportunity to combine creativity, analytical thinking, and project leadership in a collaborative, fast-paced, and fully remote environment. Accountabilities - Lead the relationship with digital shelf creative agencies, coordinating priorities, managing project workflows, and ensuring high-quality creative delivery in line with best-in-class standards. - Oversee content development for product innovation, renovation, limited-time offers, and brand positioning initiatives, including project briefs, timelines, reviews, and final approvals. - Coordinate content syndication to ensure accurate and timely distribution across retailer websites, partnering with retail teams to troubleshoot and resolve implementation issues. - Maintain and evolve digital shelf content guidelines to reflect changing retailer capabilities and ensure consistent adoption across the organization. - Manage digital shelf tools, technology capabilities, and incoming business-unit requests, defining project scope, coordinating agency involvement, and overseeing delivery timelines.

- Serve as the subject matter expert for visual content standards, establishing best practices for main product images, supplementary images, enhanced product content, and video assets. - Lead visual content redevelopment initiatives in partnership with business units, ensuring alignment with established standards and brand objectives. - Develop and implement measurement frameworks to assess the effectiveness of new creative assets and identify opportunities to improve digital shelf performance. - Manage syndication planning and execution for new visual assets, ensuring content is consistently available across relevant retail platforms. Requirements - Bachelor's degree in Business, Marketing, or a related field. - Three to five years of experience in eCommerce marketing, digital merchandising, sales, or a comparable role; consumer packaged goods (CPG) experience is preferred but not required. - Proficiency in Microsoft Office, particularly Excel and PowerPoint, with the ability to analyze performance data, extract actionable insights, and develop data-driven recommendations. - Strong communication and collaboration skills, with the ability to build productive relationships across cross-functional teams, creative agencies, and retail partners. - Demonstrated project management and organizational skills, including the ability to manage multiple priorities, coordinate stakeholders, and meet deadlines in a fast-paced environment. - Knowledge of digital content development, product detail pages, visual merchandising, content syndication, and online retail best practices. - A proactive, forward-thinking mindset, with the curiosity to identify opportunities, anticipate challenges, and continuously improve processes. - A self-motivated, resourceful, and detail-oriented approach, with the ability to work independently while contributing effectively to a collaborative team.