Regional Sales Manager

The Regional Sales Execution Manager is accountable for leading a high-performing CPG sales organization that delivers sustainable volume growth, market share gains, distribution expansion, and execution excellence across the Pacific Northwest region. This role leads a regional sales team, develops commercial capabilities, and partners closely with distributors, retail customers, and cross-functional stakeholders to execute growth strategies and maximize in-market performance. The ideal candidate brings strong CPG sales leadership experience, a proven track record of developing teams, and the ability to translate commercial strategy into winning marketplace execution.

As the leader of the team, the RSEM also builds strategic customer relationships within the market, develops plans for soliciting orders, and drives execution through the sales team within the Pacific Northwest ( WY, OR, IA, MT, ID, UT ).

Must be located within the Northwest Territory.

Responsibilities

• Lead the execution of CPG sales strategies across assigned markets, driving volume, revenue, distribution, market share, and profitability objectives.
• As the leader of the regional sales team, role model strong line management practices, ensuring all team members receive clear, consistent business objectives while fostering high engagement.
• Train and support regional sales team members to effectively deliver sales goals wisely, efficiently, and creatively.
• Demonstrate executive presence, communicate effectively, maintain a strong in-market presence, and operate with a strategic sales leadership mindset.
• Develop, lead, and translate strategic direction into go-to-market execution and order solicitation strategies that increase sales, growth, profit, and share.
• Shape customer and channel solicitation strategies and drive execution across all business functions.
• Build a strong network across customer accounts and engage at the appropriate levels. Continually seek new ways to drive efficiencies by partnering with key stakeholders who influence multiple locations.
• Lead a growth-oriented sales team that maintains disciplined systems to measure, manage, and monitor performance against defined business metrics and in-outlet execution standards.
• Execute the strategic sales plan by channel and ensure execution of key priorities and initiatives. This includes building strategic customer relationships throughout the market and calling directly on the Top 30 customers to engage in future order solicitation.
• Lead with energy and ensure the team understands the importance of aligning the sales organization around the company's long-term sales and growth strategies and fiscal plans.
• Motivate and retain highly skilled sales professionals to drive business growth and profitability.
• Stay current on industry trends, market changes, customer needs, and emerging technologies that drive sales.
• Coordinate with State Managers and National Account teams to ensure strong alignment on programming and PODs, maximizing execution, delivery against business plans, speed to market, and market share.
• Partner with key stakeholders within National Accounts to help define and manage call coverage, frequency models, sales performance, and business reviews to improve consistency and the effectiveness of order solicitation efforts.
• Coordinate with State Managers and National Account Managers to ensure strong alignment on sales and solicitation programming and execution of business plans.

Qualifications

• 5+ years of sales management experience.

Required Skills

• 3+ years of progressive sales leadership experience within the Consumer Packaged Goods (CPG), Beverage Alcohol, Food & Beverage, or related consumer products industry.
• Proven experience leading high-performing field sales teams, distributor organizations, or retail execution teams across multiple markets or geographies.
• Demonstrated success delivering volume growth, market share gains, distribution expansion, and revenue objectives in a highly competitive CPG environment.
• Experience managing relationships with distributors, wholesalers, brokers, and large retail customers.
• Strong understanding of retail selling fundamentals, category management principles, merchandising, promotional planning, and revenue growth management.
• Experience utilizing syndicated data sources such as Nielsen, Circana (IRI), SPINS, or similar market measurement tools to inform business strategy.
• Proven ability to influence cross-functional stakeholders and senior customer decision-makers.
• Ability to travel up to 50%.

Pay range and compensation package

Company offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.