Chief Financial Officer

Role Description

We are seeking a Chief Financial Officer to serve as a close strategic partner to our Co-Founders and executive team. This leader will own the company’s financial strategy and operations, including:

• Planning
• Reporting
• Accounting
• Cash and working capital management
• Capital allocation
• Controls
• Continued development of the finance organization

The ideal candidate has helped scale a complex, high-growth consumer business across DTC and retail. They will bring the commercial judgment, operational discipline, and financial leadership required to balance continued growth with profitability, cash management, and long-term value creation.

What You’ll Do:

• Partner with the Co-Founders and executive team to translate the company’s strategy into clear financial priorities, operating plans, and investment decisions
• Lead financial planning, forecasting, reporting, cash management, capital allocation, and company-wide performance management
• Provide clear visibility into the drivers of the business, including unit economics, contribution margin, channel profitability, customer acquisition, inventory, and working capital
• Partner with Growth, eCommerce, Retail, and Operations to evaluate opportunities, improve performance, and strengthen financial accountability
• Build and develop the finance team, systems, processes, and reporting infrastructure required to support continued scale
• Lead the financial workstreams for future strategic transactions and serve as the primary finance partner to L Catterton, lenders, and external advisors

Qualifications

• Prior experience as a CFO or senior finance executive within a scaled, high-growth consumer business
• Deep experience with DTC, eCommerce, retail, subscription, inventory, and performance marketing business models
• Broad financial leadership experience spanning FP&A, accounting, cash and working capital, controls, and capital allocation
• Demonstrated success building finance teams and infrastructure through periods of rapid growth and increasing complexity
• Strong commercial judgment, executive presence, and ability to partner effectively with founders and cross-functional executives

Requirements

• Experience in a private equity-backed or sponsor-backed environment
• Experience helping lead a successful sale, recapitalization, or other significant strategic transaction

Benefits

• Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
• Remote Work Environment – Our team is remote, offering full flexibility to work from home
• Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
• Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
• Parental Leave – Generous paid parental leave for growing families
• Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
• 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
• $200 Annual Superpower Membership
• Growth & Development – We invest in your professional development with ongoing learning opportunities