Senior Content Marketing Manager

What You’ll Be Doing:

You’ll lead the team that creates content for current (and future) Loopio customers, with a focus on driving awareness, intent, and loyalty amongst our target audience.

Working with teams across the company (like Growth, Product, Sales, Customer Success, and People), you’ll create and distribute content that moves the needle on our larger marketing strategies and company growth goals.

• Drive a content strategy that meaningfully engages Loopio’s target audience and impacts business results, leveraging impactful storytelling as our competitive edge
• Take the lead on managing our content strategy, production, and execution across a variety of formats—everything from short-form videos to larger, quarterly content projects which include original research as the foundation
• Partner with teams across the business to protect Loopio’s reputation as a thought-leader, giving strategic guidance on content formats, topics, and more
• Give direction to effectively scale Loopio’s presence in the market, partnering with internal and external stakeholders to support quality across paid and owned channels
• Thoughtfully managing relationships with freelancer, industry, and agency partners, while pushing hard enough to achieve meaningful results for our initiatives
• Confidently track, analyze, and report on key metrics associated with our content marketing success, like web traffic , conversions , pipeline , and closed won revenue

What You’ll Bring To The Team:

• 5-8 years of experience building effective content strategies in a B2B setting
• You’re passionate about writing, copyediting, and creative production—plus, you’ve got the portfolio to prove it. (Bonus points for a variety of channels and formats)
• You have a strong understanding of the role that content plays in a B2B SaaS buyer’s journey (and how it supports growth for the broader organization)
• You're a remarkable leader, a great manager, and a passionate teacher (all of which is highly valued in Loopio people leaders)
• You’re comfortable giving direction (and getting feedback) to maintain quality content, from both internal and external stakeholders
• You know how to produce—and promote—content to drive results, with experience successfully distributing content through a variety of channels
• A strong execution muscle–this a player/coach role that requires a range of skills from crafting case studies, pitching conference presentations, producing webinar content, brainstorming social posts, and more
• Strong project management skills to manage long-term strategic initiatives, complex projects, and a steady flow of smaller requests
• You have in-depth experience measuring a content team’s performance in standard tools like Google Analytics and Search Console (bonus points for experience connecting your work to pipeline impact)
• You are a Master of Pun(s). GIFs. Jokes. You frequently go the extra mile to make your audience smile and infuse fun into your work.