GTM Engineer

About Kana Kana is the agentic marketing platform built for the AI era. Founded by the team behind Rapt (acquired by Microsoft) and Krux (acquired by Salesforce for $700M), Kana emerged from stealth in February 2026 with $15M in seed funding led by Mayfield. GTM Engineer (AI-First) The Mission At Kana, we aren't looking for a traditional Growth Marketer or a standard Sales Ops Lead. We are looking for a GTM Engineer: a technical-minded builder who views the revenue funnel as a high-performance engine. Your goal is simple but ambitious: Maximize "at-bats" for our sales team. You will be the architect and operator of an AI-first demand generation machine, leveraging our own platform alongside a cutting-edge stack to ensure our inbound and outbound motions are personalized, scalable, and relentlessly optimized. The Role: What You'll Do Architect the Outbound Engine: Use Clay for deep research and lead enrichment, Wiza and Sales Navigator for audience research and sourcing. Scale High-Volume Outreach: Deploy, test, and manage outbound email sequences via Instantly.ai, and Valley for signal-based LinkedIn outreach to ensure high deliverability and AI-driven personalization at scale. Own the System of Record: Maintain HubSpot as the single source of truth. Build the automated "plumbing" that moves leads from discovery to booked meetings with zero manual data entry. Inbound & SEO Strategy: Leverage SEMRush to identify high-intent keywords and gaps then use AI platforms to generate and deploy high-converting content across our marketing channels. Paid Search and Social Management and Optimization: Manage paid search and paid social campaigns and ensure that all message testing, positioning and experimentation is being fed directly into our paid channels to optimize outcomes. Optimize & Iterate: Treat the funnel like code. Constantly A/B test messaging, landing pages, and workflows, using data to kill what isn't working and double down on what is. Master the Kana Platform: Acting as "Customer Zero" for Kana's agentic platform, deploy our internal AI agents to find audiences, optimize digital campaigns, and ensure our brand is discoverable in the LLM ecosystem (AEO). Who You Are The Technical Marketer: Likely a background in Growth Engineering or RevOps. Connects tools via APIs, webhooks, and Google Workspace automation. A Storyteller: May share methods, experiments and learnings in narratives on stage, webinars and customer meetings. AI-Native: Obsessive about current AI landscape, knows how to prompt (Claude/GPT/Gemini), use LLMs for data transformation, automate high-level cognitive tasks. Data-Obsessed: Lives in numbers, understands CAC, LTV, conversion rates, attribution, and uses metrics to guide experiments. Bias for Action: Prefers to ship experimental campaigns today than wait for a perfect one next month. Why Join Kana? We are building the future of "Agentic Marketing," and we need a GTM engine that reflects that. Autonomy to write a future-proof GTM playbook, no legacy processes, powerful mission, resources to build the most efficient demand-gen engine in the industry. Strong equity, base of $150-175K, full benefits, and an experienced team who understand the ins-and-outs of building a company. Ready to build the engine? Apply now and tell us about the most complex AI-driven automation you've ever built. #J-18808-Ljbffr