Market & Customer Intelligence Manager

Company Alaska Airlines The Team Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teamssetthe strategies and operational plans to ensure the success of our company. Whether we use ourexpertisein accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary The Market & Customer Intelligence Manager is a subject matter expert in building, shaping, and communicating customer insights and strategy for Alaska Air Group (AAG). As an individual contributor, this role exercises considerable judgment to analyze market/customer trends, identify revenue opportunities, conduct in-depth market research and provide recommendations that lead to strategic recommendations and the successful implementation of product initiatives. Key Duties Serves as a subject matter expert in customers and competitors through analysis, providing insights and assessing the impact of major strategic decisions around these topics. Apply deep knowledge in market analysis to identify/size opportunities and competitor trends, that lead to insights that support strategic decision making. Utilize advanced analytics to analyze large datasets, extract meaningful insights and develop actionable recommendations. Provides ad-hoc analysis as needed for the department in support of commercial decisions, product design, partner negotiations, company presentations, and internal/external communications. Influence cross-functionally and build relationships with internal teams such as finance, marketing, ecommerce, network and revenue management to foster collaboration and cohesive approaches to strategic questions and commercial objectives. Identify and explore innovative opportunities for revenue generation and cost optimization within the industry. Effectively communicate complex analysis and strategic recommendations to stakeholders, providing regular reports on key performance metrics and market trends. Create business cases and/or decision analysis to support proposed strategies, outlining key assumptions, financial projections, and potential risks. Job-Specific Experience, Education & Skills Required 4 years of experience in consumer insights, business analytics, competitive intelligence, strategy, economics, or related area. Advanced working knowledge in consumer insights, competitive and product analysis. Proven track record of applying insights to business strategy. Excellent communication skills (both written and verbal) and strong interpersonal skills with the ability to drive outcomes. Bachelor's degree, or an additional 2 years of relevant training/experience in lieu of this degree. Proficiency in SQL and data analysis. High school diploma or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Preferred Skilled in presenting and storytelling data-driven strategic insights, including use of visualization tools (Tableau). Employs a strong understanding of revenue products, as well as product merchandising and optimization strategies. Ability to establish cross-functional, collaborative relationships with other teams, valuing diversity and inclusivity. Strong understanding of strategy development and drawing insights and implications from competitor moves. Job-Specific Leadership Expectations Embody our values to own safety, do the right thing, be caring and kind, and deliver performance. Starting Rate Salary Range $99,850 -- $149,800 / year Bonus Salary Details Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note: We don’t typically hire at the top of the range. Total Rewards Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status. Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well-being programs including medical, dental and vision benefits Generous 401k match program Annual bonus plans Generous holiday and paid time off For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. Regulatory Information Equal Employment OpportunityPolicy Statement It is the policy of AlaskaAirlines,Hawaiian Airlinesand Horizon Air tocomply withall applicable federal,stateand local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, geneticinformationand other legally protected categories. We haveestablishedan EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we haveestablishedan audit and reporting system to allow for effective measurement of its equal employment opportunity activities. To implement this policy, we will:

• 1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, geneticinformationand any other legally protected categories;
• 2) Ensure that employment decisions are based only on valid job requirements; and
• 3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff,Alaska Airlines,Hawaiian Airlinesand Horizon Airsponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA. Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines,Hawaiian Airlines& Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure tosubmitto testing or positive indications of drug use willrenderthe applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/HorizonAirand any employment offer will be withdrawn. Apply by 7:00 PM Pacific Time on 7/30/2026 FLSA Status Exempt Employment Type Full-Time Regular/Temporary Regular Requisition Type Management Location Seattle - Corporate HQ

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